New York Institute of Photography

S.I.R Marketing Communicates have been selected as the Public Relations agency of record for the New York Institute of Photography.

Press Release:

S.I.R. Marketing Communications have announced today that they have been selected the Public Relations agency of record for the New York Institute of Photography.

“It’s especially humbling to work with New York Institute of Photography on the eve of their centennial celebration,” said Steven I. Rosenbaum, president of S.I.R. Marketing Communications, Inc. “For 100 years, NYIP has helped to set the standard for high quality photographic education. Countless generations of photographers, both professional and amateur, have turned to the New York Institute of Photography as the leading source for photography education.”

“2010 represents a once-in-a-lifetime opportunity for NYIP to expand beyond its day-to-day role as photo-educators to reflect on all of the many thousands of students – past and present – that make this milestone so special,” said Chuck DeLaney, Director of the New York Institute of Photography. “I can think of no other agency that is better qualified to help us with this important task than S.I.R. Marketing Communications.”

The Agency offers strategic Public Relations solutions and imaginative, results-oriented tactics that flawlessly cross over between consumer, professional and technical writing, to trade shows and special events, as well as social media and Web-based publishing and promotional activities. S.I.R. Marketing Communications maintains ongoing relationships with many of the world's leading photographic, digital-imaging and high tech writers and influential bloggers. The relationships between the Agency and these journalists are built on strong foundations of mutual trust and respect, often over many years.

As Public Relations specialists in the photographic and high tech digital imaging fields, S.I.R. Marketing Communications’ client roster includes multinational corporations offering a variety of products, technologies and services to the consumer, professional and business-to-business imaging markets. For nearly 12 years, S.I.R. Marketing Communications has launched highly successful PR campaigns for leading high tech companies in the imaging industry.

S.I.R. Marketing Communication, Inc.’s current clients in the imaging industry include AsukaBook, ExposureManager, JOBO AG, Kubota Image Tools, Lensbaby, Marketing Essentials International, Nik Software, Inc. and the Wedding & Portrait Photographers International (WPPI).

Past clients include Minolta Corporation, Konica Minolta Photo Imaging, Applied Science Fiction, DxO Labs, Foveon, Simple Star, Phanfare, onOne Software, Photographic Research Organization (PRO), Photo Marketing Association International (PMAI), Smartparts, and Indigo.

For more information please visit the New York Institute of Photography website.