Login or Join Now

Upload your photos, chat, win prizes and much more

Remember Me

Can't Access your Account?

New to ePHOTOzine? Join ePHOTOzine for free!

Next generation product search

Join Now

Join ePHOTOzine, the friendliest photography community.

Upload photos, chat with photographers, win prizes and much more for free!

55% OFF new PortraitPro 12 - use code EPHZROS414.
Category: Industry News

Jessops leads the way in online product search - Jessops launch a new online tool that will help buyers by mimicing the way we make decisions.

Print Article Add Comment Add CommentJargon Buster: Off Jargon Buster: Off

Jessops camera selector Jessops, the UK's leading photographic retailer, has launched a next-generation product search tool that incorporates award-winning new technology from PrismaStar Software.

Available at www.jessops.com , the Camera Selector is the world's first that mimics the way the human brain makes decisions to help shoppers find their ideal camera quickly and intuitively, putting them in complete control of their search.

By selecting priorities for different camera features, including price, size, colour and resolution, customers can rank Jessops' entire range of cameras, automatically displaying those which meet their exact requirements. The specifications of these best match cameras can then be compared side by side.

Karen Lamerick, Jessops' head of marketing, says: "Jessops is renowned for offering exceptionally high standards of customer service including impartial advice, and we are delighted to extend this further through the launch of the Camera Selector."

The Camera Selector has been created through a partnership between Jessops and PrismaStar Software, a pioneer of product search and consumer guidance technology.

The service is the first implementation in the UK of PrismaStar's patent-pending AnswerOil, which prioritises the importance of any product feature and gives highly accurate and unbiased results.


Explore More

Datacolor Introduces SpyderHD

New Datacolor Calibration Suite

Datacolor introduces a new top-of-the-line calibration suite...

JVCKENWOOD Declares Support For Micro Four Thirds Standard

JVCKENWOOD Join Micro Four Thirds Standard

JVCKENWOOD corporation has declared support for the Micro Fo...

Mary Ellen Mark To Receive Outstanding Contribution To Photography Award

Mary Ellen Mark To Be Awarded At SWPA 2014

Mary Ellen Mark is to be honoured at the Sony World Photogra...

Join ePHOTOzine and remove these ads.


There are no comments here! Be the first!
- Original Poster Comments
- Your Posts

Add a Comment

You must be a member to leave a comment

Remember me:
Un-tick this box if you want to login each time you visit.