So far there are no details of what Nikon may have up their sleeve, but
in an excerpt from Nikon's medium-term business plan they state, "the
digital SLR camera market is projected to continue on a growth track
with competition intensifying. Under these circumstances, Nikon intends
to boost profitability through the provision of highly distinctive
The success of the Nikon D70s, D200 and D2X cameras, sales of which are
up over 23% this year, have helped Nikon strengthen their place in the
market. They remain second only to Canon.
The entry of Sony into the digital SLR market could be Nikon's biggest
obstacle in achieving this plan, although they dismiss any concerns.
"We will leverage to the maximum the know-how accumulated
during our more than 50 years in the camera business,"
Nikon President, Michio Kariya.
Nikon's main objectives include:
- Maintaining their position in the digital SLR
- Adding more value to compact digital cameras.
- Strengthening manufacturing competitiveness.