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| Category: | Industry News |
Nikon aim to gain a 40% share of the digital SLR market by 2009 - Nikon's new medium-term business plan details how they plan to increase spending on research and development to enable them to release highly distinctive new products.
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Jargon Buster: Off
The success of the Nikon D70s, D200 and D2X cameras, sales of which are up over 23% this year, have helped Nikon strengthen their place in the market. They remain second only to Canon.
The entry of Sony into the digital SLR market could be Nikon's biggest obstacle in achieving this plan, although they dismiss any concerns.
"We will leverage to the maximum the know-how accumulated during our more than 50 years in the camera business," said Nikon President, Michio Kariya.
Nikon's main objectives include:
- Maintaining their position in the digital SLR camera marketplace.
- Adding more value to compact digital cameras.
- Strengthening manufacturing competitiveness.
Nikon
Web: www.iamnikon.co.uk
Tel: 020 8541 4440
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Comments
Second only to Canon in market-share terms and yet Sony is the perceived threat. Interesting.
If it comes down to how big your R&D budget is, they are going to be pushed to face down Sony - if Sony are serious.
)Fuji are developing a number of processors, maybe they will let nikon borrow one!
With all the buy outs / take overs in the industry at the moment, this could be where Nikon are looking to strengthen their position.
Sony are going to be a major competitor for both Nikon and Canon. They aren't the world's biggest electronics manufacturer for nothing!
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