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Nikon aim to gain a 40% share of the digital SLR market by 2009 - Nikon's new medium-term business plan details how they plan to increase spending on research and development to enable them to release highly distinctive new products.
The success of the Nikon D70s, D200 and D2X cameras, sales of which are up over 23% this year, have helped Nikon strengthen their place in the market. They remain second only to Canon.
The entry of Sony into the digital SLR market could be Nikon's biggest obstacle in achieving this plan, although they dismiss any concerns.
"We will leverage to the maximum the know-how accumulated during our more than 50 years in the camera business," said Nikon President, Michio Kariya.
Nikon's main objectives include:
- Maintaining their position in the digital SLR camera marketplace.
- Adding more value to compact digital cameras.
- Strengthening manufacturing competitiveness.