Nikon Coolpix S520 Digital Camera

Press Release:

Nikon UK is pleased to announce the introduction of the Coolpix S520, a stylish new camera that pushes the level of photographic performance, operating ease and design elegance to new heights. Built on a custom application of Nikon's innovative Expeed digital image processing concept and incorporating the precision optics of a Nikkor lens, the Coolpix S520 captures great images every time.

The Coolpix S520 offers 8.0Mp of sharp resolution, quick response, and maintains image quality and clarity with sensitivity settings as high as ISO2000. It also boasts the clarity and precision of a 3x Zoom-Nikkor lens, featuring Nikon's optical lens shift VR image stabilisation.

Unique new functions for the Coolpix S520 provide easier ways to express the scene and manage the results. Food mode is a new scene mode selection enabling beautiful close-ups of food at high ISO settings in restaurants and other locations where flash photography is not permitted. Another new feature allows users to select their favourite three of the 16 available scene modes to appear in the Mode menu for easier access. Easy in-camera image organisation allows favourite pictures to be saved to individual albums whilst new viewing options include Face Zoom-in, allowing quick zooming and the ability to switch between faces during playback, ensuring that all subjects in the frame are captured clearly.

The Coolpix S520 is housed in a quality-crafted aluminium body that fits comfortably in the hand. The compact body’s clean design conveys functional beauty whilst retaining classic camera appeal. The Coolpix S520 will be available in a choice of Light Bronze, Urban Black, or Purple body colours.

Feature highlights:

Proven lens shift VR image stabilisation
Optical lens shift VR (Vibration Reduction) is field proven technology originally developed for Nikon SLR camera lenses. The VR system counteracts camera shake in lower light or when shooting moving subjects, providing the ability to shoot at shutter speeds as much as three steps slower without blurring the picture. When set active, VR also stabilises images

displayed on the 2.5in high-resolution LCD monitor for easier framing and more reassured shooting.

ISO2000 capability provides extended shooting range
Extended light sensitivity range with manual settings up to ISO2000 makes it easier to take great images in lower lighting conditions, or to capture moving subjects with outstanding clarity. Automatic sensitivity control is also available, allowing the photographer to concentrate on the shot while the camera selects the optimal setting across a range between ISO64 and ISO1600. The image processing engine preserves high image quality even when shooting with high ISO settings, thanks to enhanced noise reduction and an improved signal-to-noise ratio.

Large 2.5in LCD monitor for quality viewing and menu operation
The Coolpix S520 has a high quality 2.5in LCD monitor with anti-reflection coating for better display in bright situations. Improved shooting displays with revised icons and information feedback help make framing and shooting easier.

Other features:

• Three Unique Nikon Image Innovations - Face-priority AF, In-Camera Red-Eye Fix, D-Lighting
• 1:1 size format with black or white borders available on playback
• Macro shooting from as close as 15cm (5.9in)
• Three movie modes with sound, plus time-lapse movie mode
• Time zone function for easy setting of multiple locations
• SDHC card compatibility
• Approx. 23Mb of internal memory
• USB connectivity
• PictBridge support

The Nikon Coolpix S520 will be available from February 2008. A RRP has yet to be confirmed. For more information please visit the Nikon website.