Nikon have created their first rugged style camera, designed specifically for outdoor use.
The COOLPIX AW ('All Weather') 100 is a robust camera that's waterproof to depths of 10m, shockproof from heights of up to 1.5m and freeze-proof for temperatures down to -10°C. It also features a built-in Global Positioning System (GPS), an electronic compass and built-in world map*. The 16 megapixel back illuminated CMOS sensor and dedicated low light modes mean you can take great images in bright sunlight, at night or when diving underwater. the AW100 also has a NIKKOR wide-angle 5x zoom lens, Full HD (1080p) movie recording with stereo sound and four advanced blur-reduction functions. If you want to shoot panoramas, switch to the Easy Panorama mode which lets you shoot vertical or horizontal, 360° and 180° photos. The COOLPIX AW100 comes in three colours: camouflage, orange and black.
The COOLPIX AW 100 will be available from 08 September 2011 with an RRP of £329.99 / €383.00.