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| Category: | Digital SLRs |
| Price: | £1,734.99 |
Nikon D4 D800 D800E UK Price Increase - Nikon UK has increased the price of the Nikon D800 , D800E Digital SLRs and the flagship Nikon D4. (Updated 26 March 2012)
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Nikon UK has increased the price of the Nikon D800 from an RRP of £2399 to £2599, and the price of the Nikon D4 from £4799 to £5289 making it just £10 cheaper than the Canon EOS 1D-X - the Nikon D4 scored 4.5 star in our review. The Nikon D800E price has also increased to £2899. Pre-orders made before the 24th of March will be at the old price. (via Pixiq)
In a statement released today, 26 March 2012, Nikon said: "Nikon UK can confirm a correction to the originally published recommended retail prices (RRP) on the D800, D800E and D4 products.
Due to a local internal systems error, the incorrect RRPs on the D800, D800E and D4 products were communicated in the UK and Irish markets at the time of announcement. The correct RRPs for the products should have been D4: £5289.99, D800: £2,599.99 and D800E: £2,899.99. We would like to apologise sincerely to our customers for this unfortunate mistake, which has been corrected with immediate effect. We know that there has been strong consumer interest in these products and a high level of pre-orders placed with retailers; Nikon will be honouring the original prices to retailers on all customer pre-orders placed before March 24th 2012."
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Comments
Easy!
Canon - 'Let's set the price of the 5D mk3 to around £3000ish. We need to make it a lot more expensive than the 5D mk2 don't we!'
Nikon finds out and - 'Canon's what price! We're way too cheap! Let's increase (bump) the price to just under the price of Canon. The punters (mugs) will still think it's a bargain.'javascript:;
They forget that we know the original price that was set. I am very interested in a D800/800e myself. I am hoping the price will fall soon. But if it doesen,t. I will carry on using my D 700. That is a super camera anyway. So in the end Nikon will lose out on a sale. (and the wife might get a good holiday).
I have been waiting for my local store to have a D800 available for me. No way will I pay the new inflated price. I will wait for the backlash and the prices to fall. If we all follow suit Nikon will have to stop this rip off!
Wonder how those must have it now merchants will get on with their " Pre-Order " prices....???
Just goes to show that you should never jump the gun, That said if this price rise is a UK only deal, Maybe everyone should boycott Nikon products, Until they explain why we in the UK are special cases for being ripped off......!!!
But the must have now entities will never go for it, They will pay whatever it takes, Nikon and other manufacturers know that, In fact they trade on it......
these prices were tolerable when your old gear had a value....now its just a sic joke...the "hole in wallet count" is becoming more important than the pixel count!!!!!......but I waited until last winter to buy an F5 so I have loads of time to save up...in the meantime a s/h D3 in one version or another looks a better deal...and I will try and exhaust the D90 I use at the moment.....stuart
Well im glad to say that my D4 arrives today and was paid for on Friday before the price increase.
Had it arrived next friday and the price had gone up, i would have turned it down on principul as i had agreed to purchase at a price. I did get a faily good discount anyway.
I agree that this is very poor marketing on the part of Nikon though and will stop some people from making advanced orders on future products.
What they should have done is taken out the XQD card and adaptors at the end of May as already anounced and left it at that.
states on N Photo that Nikon will honour prices placed at the orginally communicated price if placed before 24th March, so all those that like to slate people for pre-ordering, just occassionally it pays to
N Photo
EEven better news is that for those that pre ordered with Matters of Lancashire, they are honouring the pre order price of £2095 they just announced on Facebook ...
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