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Digital SLRs to sell out? -
Shops to run dry as DSLR fever sweeps the high street in the run in to Christmas.
Jenny Grace of Nikon, acknowledged that demand was very high and that Nikon was trying to get as much stock as possible to meet it. She commented, “with a market growth of 80%, year on year sales are bound to be high over the Christmas period. We expect to sell 55-60,000 units in the run up to Christmas. Demand is high globally but we are endeavouring to secure as much stock as possible to meet the Christmas demand.”
At leading retailer Calumet, there was no problem as yet with body only sales, but pressure was building on stocks of kit. The Nikon D40 with 18-55mm lens kit was listed as overdue from Nikon, the Canon 400D with 18-55mm lens kit was now quoted at 1-3 weeks for delivery, but tellingly, the Nikon D80 kit with 18-70mm lens was listed at 4-6 weeks, which means no deliveries until after Christmas.
We then checked with Jessops stores in Manchester (Trafford Centre), Birmingham (New Bullring) and London (World Camera Centre, New Oxford Street) on the availability of the Nikon D80 with an 18-70mm lens kit. The Birmingham and London stores had both sold out and were awaiting stock deliveries, while the Trafford Centre had just one kit box left, confirming that affordable DSLRs are flying off the shelves this Christmas.
On the other hand, smaller retailers such as CameraWorld were having no such problems. Jason Mitchell, Managing Director of CameraWorld, Chelmsford commented, “we have no problems supplying SLRs at present. We currently have good stocks of Nikon D200, D80 and D40 and also have good stocks of Canon EOS-400D. Send all the customers our way!”
To keep an eye on availability check out Nikon, Canon, Calumet, CameraWorld and Jessops.