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Three of Nikon's products have won accolades in the TIPA (Technical Image Press Association) awards, and four products have been given the prestigious "red dot award: product design 2012".
TIPA, Europe’s leading image press association, has given the prize for ‘Best D-SLR Expert’ to the Nikon D800, ‘Best Entry Level D-SLR’ to the Nikon D5100 and ‘Best Professional Flash System’ to the SB-910 Speedlight.
The TIPA judges said:
"Dubbed a 'multimedia' camera, the D800 offers an amazing 24x36mm (full frame) 36 MP sensor that allows photographers to capture images of impressive quality. The image file size begins to rival medium format digital camera back output and allows photographers to print their images using large format sizes. Its Full HD video mode will also appeal to advanced photographers who want to make quality videos. Well-built, but not too heavy, fun to use, and equipped with all the essential functions, the D800 offers stereo sound, a range of ISO-6400 (expandable to ISO 25,600) and 4 frames-per-second burst rate. For TIPA members, the camera is without a doubt the best melding of high-end demands and the needs of a practical enthusiast.
With its 16.2 MP sensor, image quality at high ISO sensitivity and the excellent definition of the rear screen, the Nikon D5100 allows beginners to learn about the quality of a true reflex and more experienced users to have a very complete camera at an attractive price. Shooting ease is aided by the convenient access to photographer-controlled settings as well as its impressive Vari-Angle LCD monitor. Adding to the fun of using the camera are numerous in-camera special effects modes, including in-camera HDR. In addition, the D5100 offers Full 1080p HD movie capability.”
Built on Nikonʼs Creative Lighting System (CLS), the new SB-910 flash unit incorporates an enhanced intuitive operating system and graphic user interface (GUI). The SB-910 Speedlight covers the most popular focal lengths, and has a built-in FX/DX-format identification that optimizes zoom settings based on the camera body. This new Speedlight also provides more efficient battery usage as well as an enhanced Thermal Cut-Out function that will increase recycle times as the flash heats up, rather than shutting down completely until it has cooled off. The SB-910 features new hard-type colour compensation filters for fluorescent and incandescent colour temperature balancing, which can change the white balance setting of the camera automatically.”
Meanwhile, the "red dot award: product design 2012" was given to the Nikon 1, Nikon’s new compact system cameras, the Coolpix AW100, the Coolpix P310, and the Prostaff 5 laser rangefinder. The Nikon 1 camera system went on to be selected for the "best of the best" award in the Entertainment Technology and Cameras category.
Visit Nikon's website for more information.
Click here to see the full list of TIPA winners: 2012 TIPA Award Winners