Nikon is the Open Championship's sponsor

Press Release:
Nikon today announces its continued sponsorship of The Open Championship, the world’s oldest golf tournament, which is celebrating its 150th year. Nikon will be sponsoring The Championship, which is taking place between 15-18 July, at St Andrews, Scotland, for the 17th consecutive year, and has lined up some exciting activities and promotions to reflect this special anniversary for the tournament.

Nikon will be hosting an experiential area at St Andrews where members of the public will be able to view their golf swing as they hit balls into a net, using the COOLPIX P100, Nikon’s high performance COOLPIX camera that features full HD Movie Mode. Visitors will then have the chance to spend time with a professional golfer, who will analyse their swing, help to iron out any flaws and make improvements to their swing. The COOLPIX P100 will then be used to capture this improved swing which will be available for visitors to take away with them on a memory stick for future reference.

Nikon will also be setting up a retail unit displaying all of the latest Nikon DSLR and COOLPIX cameras, with expert advisors on hand to help people looking for a camera to capture the stunning scenery and important moments of what promises to be a memorable Championship. There will also be a gallery showing some of the iconic images captured by leading Nikon professional sports photographer, David Ashdown, which have characterised Open Championships through the years.

As with previous years, Nikon will be providing a dedicated photography service depot on site for the army of professional photographers that will be present at St Andrews from all over the world, where they can loan equipment or check their equipment in for cleaning or repair services.

The Open Golf Championship is one of Nikon’s most significant worldwide sponsorships, having been a patron of the event since 1993. The company is committed to continuing its patronage until 2012 and beyond, ensuring a prominent brand presence at what remains one of the biggest events in the sporting calendar.

Commenting on Nikon’s ongoing sponsorship of The Open Championship, Birgitta Olson, General Manager of Marketing Communications at Nikon Europe, said: “Golf has provided sport with some of its most inspiring images and therefore we see our sponsorship of the oldest and most prestigious golf tournament in the world as a very natural fit. We understand the unique challenges involved in shooting high quality golfing images in what are often testing conditions, and therefore we are continuing to provide photographers with the very best equipment and technical support they need.”