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TV Travel Shop is the market leader in its field and is received in 9.2 million UK homes. They claim to have received 1.5 million calls last year.
Nikon branding will be very much in evidence with idents which will run throughout the day. There will be competitions to win Nikon cameras and binoculars on the TV Travel Show website.
There will be one prize each week and during the month, viewers will have the chance to win one of two F65, a Coolpix 880 or a Lite Touch Zoom 120 ED compact camera with a pair of 9x25 Travelite V compact binoculars.
The sponsorship starts on July 9.