To reinforce Clothes Show Live’s dedication to fashion and style and to support young fashion talent, the Clothes Show Live Educational Bursary Young Fashion Photographer of the Year Competition in association with Nikon returns for a second year. Entrants are invited to send in their chosen photograph and a display of the short listed work will be mounted at the show in December.
The Brief: Cool Britannia
Cool Britannia was a term coined to sum up the mood in Britain during the late 1990s. The era was closely associated to the fashionable London scene, the Britpop music movement, fashion designers like Alexander McQueen, Brit Art led by young British artists such as Damien Hirst and Tracey Emin, plus the rise of lads magazines including Loaded and FHM. It was also closely linked with the early years of the New Labour government of Tony Blair, Cool Britannia being a pun on the title of the patriotic song Rule Britannia.
During the Britpop movement there was a sudden influx of lively British rock and pop music from bands such as Oasis, Blur, Suede, Supergrass, Pulp, The Verve and The Spice Girls. The popularity of the Austin Powers films and the resurgence of 007 were also considered influencing factors. The movement saw a renewal in British pride, typified by such things as Noel Gallagher's Union Jack guitar and Geri Halliwell's iconic skimpy Union Jack dress which promoted the UK to a world audience.
Now Clothes Show Live 2007 and Nikon are giving budding fashion photographers an opportunity to revisit this notorious era and demonstrate what Cool Britannia means to them today in 2007, with the second ever Young Fashion Photographer of the Year competition.
Entrants must use their imagination and photographic skills to capture their vision of Cool Britannia in 2007. To enter simply submit one picture and describe in no more than 200 words how you came to create the shot and a detailed explanation of your entry. Please note that all entries must be typed and not handwritten.
The winner will receive the following:
- £2,000 prize money
- One week placement with a top photographer
- £1000 worth of photographic equipment, courtesy of Nikon
- A VIP lunch at the show for the winner and three friends
The runners-up will have their work displayed at the show, plus will get the opportunity to take their own pictures in the photography pit at the fashion theatre on the day of the competition.