Nova Darkroom Equipment to rebrand

JJGEE

7

29 Jul 2005 - 11:38 AM

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"maintain their positive position in the field of darkroom supplies."

Surely the best way to do this would have been to keep a reference to ' Darkroom Equipment' in the Company Name ! !


If I had seen 'The Imaging Warehouse Limited' advertised I would have immediately thought of 'Digital' , as that appears to be the current trend, and not ' Darkroom '

SteveP

6

2 Aug 2005 - 1:09 PM

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I would like to iron out a little confusion here. Nova will continue to advertise as Nova Darkroom - a supplier of darkroom products (the registered brand) and Permajet (a registered brand) will continue to advertise as the inkjet supplier. However, paperwork and shipping is handled by the actual parent company - The Imaging Warehouse Ltd. - a name synomonous with all aspects of imaging and photography.
This is a positive step forward for all.
Steve Price - Group Operations Manager.