Olympus has announced the launch of the Stylus SP-100EE, which is the world's first dot sight camera.
Olympus say the dot sight works in tandem with their newly developed 50x optical zoom lens to enable easy high power zooming and object capture. The dot sight is built in and pops up instantaneously for shooting.
The 50x optical zoom becomes 100x zoom at super resolution, giving the camera amazing reach. It features a 16 megapixel BSI CMOS sensor, TruePic VII image engine, and 7.1 fps sequential shooting.
16 megapixel backlit CMOS sensor
50x optical zoom lens, 24-1200mm equivalent, f/2.9-6.5
Lens-shift image stabilisation
3inch, 460k dot screen
Electronic viewfinder (EVF), 920k dots
Dot-sight framing assist
Full HD video, 60p
Focus limit button
Fast AF auto-focus system
1cm macro mode
The Olympus Stylus SP-100EE will be available from March 2014 for £349.99.
From Olympus: The SP-100EE – taking you closer to your subject
The 24-1200mm (35mm equivalent) Ultra Zoom lens positively invites the user to explore its full potential (50x optical zoom, or 100x at Super Resolution Zoom). Those action sports shots you’ve always dreamt of taking? Wildlife spotting in incredible detail? Capturing planes as they land or take off? It’s all here, waiting to be discovered, along with Super Macro Mode for subjects as close as 1 cm away from the lens.
Great looks, superb handling
Eschewing the curved lines and surfaces often favoured when designers focus on handling, the DSLR-oriented looks of the SP-100EE embrace distinctive straight lines for sharp, edgy styling, whilst also offering improved grip performance. The elastomer material of the grip combines softness with a rough, non-slip pebbled texture.
Packed with technology
The dot sight on the SP-100EE is a world first, and ideal when shooting with distant or moving subjects, since it functions as framing assist and takes the hard work out of keeping a moving object in focus throughout shooting. iHS technologies enable you to capture the shots you want irrespective of the conditions (max. ISO 6400), while using an optional FlashAir card (with wireless LAN function) allows you to connect the camera to a Wi-Fi enabled smartphone or PC and view or import images from the FlashAir card. The camera can also shoot smooth 60p Full HD movies.
Photography with style and intelligence
The SP-100EE comes with a selection of Art Filters, allowing the user to get creative. To make the most of the camera’s ultra zoom capability, a lens shift image stabilization mechanism significantly reduces camera shake. Shooting in dark locations is further enhanced by the performance of the bright lens. And the camera's 16 Megapixel BSI CMOS sensor combines with the next-generation TruePic VII processor to get the very best out of its high-performance optics.
For more information, take a look at the Olympus website