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Olympus mju 840 and 1010 digital cameras

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Category: Compact Cameras

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Press Release: Olympus mju 1010

This season sees the arrival of two powerful yet elegant additions to the award-winning Olympus µ [mju:] series. Perfectly suited to the needs of today’s sophisticated and fashion-conscious consumers, the µ [mju:] 840 and µ [mju:] 1010 offer users the choice of optical zoom levels ranging from 5x to 7x in remarkably thin and elegant casings. Integrated Dual Image Stabilisation helps protect against blur caused by camera shake, while an extra large 2.7in/6.9cm HyperCrystal LCD affords a magnificent view for plenty of framing and reviewing ease. And with a suite of advanced imaging tools such as Face Detection Technology, these 8.0 and 10.1Mp models represent a new generation for stylish compact photography. The Olympus µ [mju:] 840 and µ [mju:] 1010 will be available from February 2008 at recommended prices of £199.99 for the µ [mju:] 840 and £229.99 for the µ [mju:] 1010.

These charming new models marry first-rate design with innovative technological advances to form the ideal combination of performance and style. Their striking colours and slim metallic bodies are augmented by outstanding image quality and processing speed thanks to Olympus’ advanced TruePic III image processor. Meanwhile, Dual Image Stabilisation provides double-barrelled protection against blur caused by camera shake – which comes in especially handy at the high levels of magnification these cameras provide. In addition, intelligent solutions such as Face Detection Technology have been integrated to ensure the flawless depiction of human subjects by automatically determining optimal exposure and sharpness settings. For significantly enhanced results in low-light conditions, BrightCapture Technology has also been included. Moreover, an extra large 2.7in/6.9cm HyperCrystal LCD enables the easy preview and review of shots with all your friends – even in direct sunlight.

Main features:

µ [mju:] 840

  • 5x optical zoom (to 36-180mm) for exciting close-ups
  • 6.9cm/2.7in HyperCrystal LCD with extra bright display even in brilliant sunlight
  • 20 scene modes for the best results in different situations
  • 8.0Mp to make poster-size prints
  • Attractive metal body in a choice of four colours: Starry Silver, Midnight Black, Ocean Blue and Candy Pink

µ [mju:] 1010

  • 7x optical zoom (37-260mm) for exciting close ups
  • 10.1Mp to make poster-size prints
  • 6.9cm/2.7in HyperCrystal LCD with extra bright display even in brilliant sunlight
  • 23 scene modes for the best results in different situations
  • Sleek, metal body in a choice of three colours: Starry Silver, Midnight Black and Royal Blue
  • Underwater shooting up to a water pressure equivalent of 40m possible in combination with optional underwater case PT-042

Common features of the µ [mju:] 840 and µ [mju:] 1010:

  • Avoids blur thanks to Dual Image Stabilisation
  • Face Detection Technology for perfectly focused and exposed faces plus correct exposure of other image areas
  • Better low light shooting thanks to BrightCapture Technology
  • New in-camera panorama function
  • Liven up your memories with movie recording with sound (up to VGA resolution at 30f/p/s)
  • TruePic III image processor for faster image handling and higher image quality

For more information, please visit the Olympus website.
Olympus UK

Web: www.olympus.co.uk
Tel: 0800 111 4888


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