James Gooding and his new Muse - the Olympus Mju-V
have announced a collaboration with James Gooding to launch their new Olympus
35mm Mju-V camera. Olympus, well known for its association with professional
photographers like David Bailey, John Swannell and Lord Snowdon, will be working
with James on future projects in his career as a photographer.
James will be using cameras from the Olympus film and digital
range in future photo shoots. He is currently working towards his first
solo exhibition in association with Olympus.
Sara Cubitt, marketing communications manager at Olympus comments, "Olympus
places as much importance on the photography as it does on the functionality
of the product. We look to partner with talented photographers who can use the
cameras to their full potential and demonstrate the capabilities of each model."
For the launch of the Mju-V James is photographed with the
camera by Bob Carlos Clarke. The photograph can be seen for one night
only at a private press launch on 20th November. It will also support
the press release.
"I think it's great that Olympus are so supportive of young
photographers, and I'm very flattered that they want to work with me,"
comments James Gooding.
The Mju-V has a 3x optical zoom consisting of eight elements arranged in seven
groups, including an Extra-low Dispersion (ED) lens element usually found only
in expensive SLR cameras.
The Mju-V also has an advanced combination Multi-Wide AF system and an active
component utilises strobe-assisted lighting to illuminate the subject, if required.
Those looking for more control can benefit from the passive auto focus that
takes measurements up to 11 points. It also has a spot mode feature, and the
chance to choose from six different flash modes from the built in flash.