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Olympus OM-D E-M10 Joins MFT Camera Line-Up

Olympus OM-D E-M10 Joins MFT Camera Line-Up - Olympus has announced the OM-D E-M10, a compact, all metal addition to the OM-D family.

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Category : Mirrorless Interchangeable Lens Camera
Product : Olympus OM-D E-M10
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Olympus has announced the launch of the Olympus OM-D E-M10 compact mirrorless camera. 

The E-M10 features an all metal body, and is extremely compact. Olympus say it has the same image quality, styling and focusing speed of the E-M5, and the power of the E-M1. 

It is a fraction of the size of the E-M1, but still features the same TruePic VII image processor and Wi-Fi technology. It also features a large high speed electronic viewfinder, 3-axis image stabilisation and a pop up flash. 

Key Features

  • 16 megapixel Live MOS sensor
  • TruePix VII image processor
  • 3-axis image stabilisation
  • EVF with 1,440k dots
  • Fast AF with 8fps continuous shooting
  • Built-in Wi-Fi for remote shutter
  • Built-in pop-up flash
  • HDR modes
  • Interval shooting with time-lapse movie capture
  • Focus peaking
  • ISO100 - ISO25600
  • 12 Art-Filters, Photo story
  • FullHD video recording
  • All-metal body
The E-M10 will be available with two lens kits from early February 2014. It will cost £529.99 body only, and £699.99 with the new 14-42mm super slim EZ electronic zoom lens. 

Read our Olympus OM-D E-M10 Hands-On Preview

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From Olympus: OM-D design

Notwithstanding the accessible price and practical dimensions, there’s no mistaking the E-M10’s specialist OM-D credentials. The latest addition to Olympus’ flagship range is above all a camera for people who appreciate stills and movies in exceptional quality.

But it will also attract attention from discerning photographers with an eye – and feel – for beautiful, ergonomic design. Where comparable DSLR cameras use moulded plastics to reduce weight, the E-M10 is housed in a bold, all-metal body that delivers the authentic aesthetic and robust finish of a top-of-the-range camera. The E-M10 is a statement. Its owner will enjoy holding what looks and handles like a substantial piece of photographic equipment. But for the Micro Four Thirds category, it’s still relatively small. Especially with the new M.ZUIKO DIGITAL 14-42mm 1:3.5-5.6 EZ electronic standard lens attached. Measured from the viewfinder to the rim of the lens, at 63,9mm the whole E-M10 casing has about the same total depth as the casing of so-called “slim” DSLR rivals on their own – before adding a lens.

OM-D image quality

The E-M10 shares the first-class OM-D imaging pedigree, as well as Olympus’ extensive range of Micro Four Thirds M.ZUIKO DIGITAL lenses. As independent reviews have noted, images generated by its 16-Megapixel Live MOS sensor (in the OM-D E-M5) are more than a match for comparable DSLRs. By combining this sensor with the next-generation TruePic VII processor from the flagship OM-D E-M1, Olympus’ optical engineers have put top-notch imaging potential in E-M10 owners’ hands.

TruePic VII has the power to get the very best out of high performance optics. For example, it incorporates Fine Detail II Technology that adapts processing to the characteristics of individual lenses and aperture settings. Another strength is a moiré removal feature that is specially suited to digital cameras that don’t incorporate a low-pass filter. E-M10 image quality also benefits from an in-body 3-axis image stabilisation system derived from the world-first 5-axis system in the E-M5 and E-M1. The 3-axis version effectively counteracts yaw, roll and pitch with both still shots and HD movies, irrespective of the lens attached to the camera and even in poor lighting conditions or using an exposure of 1/15 of a second or less. Perhaps not all E-M10 owners will grasp the inner workings of these advanced technologies, but without exception they will appreciate the excellence of the images their camera delivers as a result.
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OM-D electronic viewfinder

The E-M10 inherits a number of other E-M5 features that make it easy to capture sharp, radiant images, even when the subject plays “hard to get”. For instance, the large, high-speed, 1,440,000-dot electronic viewfinder (EVF) helps accurately frame shots and assess light in challenging conditions. Compared to typical viewfinders in this camera class, the display is considerably larger.

Thanks to Adaptive Brightness Technology (another E-M1 feature), it reproduces both dark and bright scenes as they are perceived by the naked eye. Equivalent rival systems typically overcompensate for extreme lighting situations, making it virtually impossible to accurately assess scene and settings. By contrast, E-M10 owners can use the Creative Control feature to quickly and effectively adjust composition, focus, tone and colour in the viewfinder and check the effect of changes on-screen prior to taking the shot. Time lag is not a problem with this EVF, which quickly reproduces fast-moving scenes. In combination with FAST AF and high-speed sequential shooting, this makes the E-M10 well suited to shooting sport, animals and other fleeting subjects.

OM-D AF

FAST AF is Olympus’ fastest ever AF system and uses 81 target areas that cover the whole image. It also encompasses the Small AF Target and Super Spot AF modes that make it possible to zoom in and focus accurately on minute sections of the frame. Complementing FAST AF, the E-M10 is capable of sequential shooting at 8fps, beating the 4-5fps of most of its category rivals.

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OM-D usability

In addition to the pop-up flash, the E-M10 comes with built-in WiFi, so it can communicate directly with compatible smartphones and send selected images directly to websites and social media. Alternatively, the phone can be used as a remote control to avoid accidentally nudging the camera during long exposures. After pairing via a QR code, it mirrors the Live View LCD, allowing the owner to focus and release the shutter remotely via WiFi (in P, A, S, M and Art Filter modes). In conjunction with the new M.ZUIKO DIGITAL 14-42mm 1:3.5-5.6 EZ electronic standard lens, compatible smartphones can also be used to zoom in and out remotely.

OM-D lens compatibility

Of course, E-M10 owners can tap the creative potential and flexibility of Olympus’ 35-strong family of interchangeable specialist mirrorless lenses, currently the world’s largest mirrorless range. With the introduction of two new models, the Micro Four Thirds line-up has grown to 15. The super-slim M.ZUIKO DIGITAL 14-42mm 1:3.5-5.6 EZ pancake zoom lens measures just 22.5mm deep, making it the world’s slimmest standard zoom kit lens. It has a smooth electric zoom that is suitable for shooting movies. The super-bright, lightweight, high-performance M.ZUIKO DIGITAL 25mm 1:1.8 lens has a fixed focal length and is ideal for capturing portraits or close-ups from as little as 25cm. Both new lenses will be available from March, priced at £369.99 for the M.ZUIKO 25mm 1:1.8 lens and £299.99 for the M.ZUIKO DIGITAL 14-42mm 1:3.5-5.6 EZ pancake zoom lens.

Click here for more information on the three new Olympus lenses.

OM-D E-M10 Accessories:

  • ECG-1 Matching ergonomic grip for keeping a stable hold on the camera £ 54.99
  • BCL-0980 9mm* Fish-Eye Body Cap lens for capturing quirky, super-wide angle shots - £89.99
  • LC-37C Stylish automatic lens cap for fast shooting and protecting lenses from dust and scratches £39.99
  • C-44SF Premium padded camera case that matches the E-M10 design and holds the camera body plus a 14-42mm lens £44.99
  • MCON-P02 macro converter to adapt other lenses for close-up shooting (compatible with six Olympus Micro Four Thirds lenses)  £59.99
Read our Olympus OM-D E-M10 Hands-On Preview

For more information, take a look at the Olympus website

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Photographs taken using the Olympus OM-D E-M10

Windsor Castle from the RiverHarbour lightHorses playingNikiHealthy SnackRice CakeWindyInside Liverpool MuseumUp!On the MarchLove the Hat!I Repeat.Mottisfont HouseCatching the Last of the Sun21st Century Rawhide
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Comments


JJGEE 9 6.3k 18 England
29 Jan 2014 10:08AM
Interesting naming with M10

My first Olympus camera was the OM10 !

can we expect in the future the

OM-D E-M40 or OM-D E-M4Ti ?

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