Pentax have introduced two new digital cameras, the Optio 330RS and the Optio 430RS. These are based on the previous Optio 330 and 430 models respectively. There are a number of new features to the cameras, including a 3D mode, aesthetic changes to the body, an improved 1.6inch LCD, integrated 11Mb of memory and various digital filter effects.
Pentax Optio 333 RS and Optio 430 RS
The success story continues - still the smallest in their class*
With the new Optio 330 RS and Optio 430 RS digital cameras, Pentax again presents two trendsetters for the photo summer 2002. The second generation of the best-selling Optio family impresses with the modern modification of a successful concept. The outer appearance of the two cameras in the micro-compact format with a stainless-steel case was subjected to only minor modifications. However, a lot has been changed on the inside. For example, attractive features have been added to the demanding equipment. State-of-the-art technology in a camera the size of a pack of playing cards at a remarkable price - the new Pentax digital cameras are once again among the smallest models in their class. Beginning in June 2002 they will elicit enthusiasm from all photographers who want high-quality performance and an exclusive design.
* - Smallest 3 Mp 3x optical zoom, and 4Mp 3x optical zoom.
Perfection in the most popular class - The pinnacle in the top segment
The three megapixel category will probably become the most popular standard class in 2002. The Optio 330 was already among the top sellers in this segment in 2001. The new Optio 330 RS will continue this success.
Just like the Optio 430 RS, which appears identical on the outside and is positioned in the high-end area of four million pixels. In addition to the model designation on the front plate, the distinguishing characteristic is the colored acrylic ring around the lens. The Optio 330 RS can be identified from the blue ring, and the Optio 430 RS from the orange ring.
Both models are equipped with the innovative Pentax 3x zoom lens (equivalent to 37-111 mm in the 35 mm format) that, due to a unique retraction mechanism for the lens barrel, easily fits into the compact body (just 92 mm wide, 59 mm high and 31 mm deep). The camera weighs only 240 g with the battery. The small dimensions are made possible by combining the CPU, ASIC and memory chip on a single MCM (Multi-Chip Module).
With five program modes, (Standard, Close-Up, Manual, Video and Multiple Exposure), a USB port, a 1.6 inch precision monitor, the latest preview functions and five white balance functions, it has a wide range of modern digital camera features. The pictures are saved on a CompactFlash I card. The Optio 330 RS / 430 RS also offers a number of user-friendly functions for virtually any photographic situation. Autofocus, manual focusing, autoflash, automatic programs, a macro function and many other features characterize the creative photographic potential of these great little models. Photos up to 20 x 30 cm in size are no problem with these cameras. The DPOF function optimizes printing on home printers also equipped for DPOF. And video sequences of up to 30 seconds can also be recorded.
New on the Optio 330 RS / 430 RS is an improved 1.6 inch LCD monitor with a resolution of 80,000 pixels. It makes picture evaluation even easier, even with detailed display. The firmware has been optimized so that pictures are taken faster. This means the camera is available again more quickly after taking a photo, and a quick 'second shot' is no longer a problem. The new 3D mode integrated for the first time in the Optio 230 entry-level model enables two identical pictures to be taken that are printed out on one photo (9 x 13 cm) and allow fascinating three-dimensional impressions with the included 3-D viewer.
A practical detail: the Optio 330 RS / 430 RS are equipped with an integrated 11 MB memory. The photographer is no longer dependent on memory cards alone. This means the decisive shot can always be taken, even when the memory card is already full.
A digital filter mode gives you the power to control the tone of your pictures. Achieving similar effects as conventional filters, this feature gives you a choice of monochrome and sepia shooting as well as a range of other tones (red, pink, yellow, green, light blue, blue and purple). The purple filter could be used, for example, to add mood to a sunset and tone down elements of yellow and orange. In addition to changing tone, subjects can also be made to look more slender through use of the Slim filter, which also offers different degrees of slimming.