Panasonic DMC-TZ2Panasonic DMC-TZ3Press release:
Panasonic Lumix cameras go from strength to strength with technological
advancements designed to offer the ultimate in picture performance and
convenience. Panasonic’s new DMC-TZ2 and DMC-TZ3
are the latest members of the award-winning Lumix TZ family of digital
cameras, which is renowned for packaging a remarkable 10x optical zoom
in a compact, stylish body. To further add to their appeal,
the TZ2 and TZ3 go one step further to feature a 28mm wide-angle Leica
DC lens (equivalent to 28-280mm on a 35mm film camera) for wide-angle
More detail in a single frame
The 28mm wide-angle lens opens up a plethera of photographic
opportunities, allowing photographers to easily capture a large group
of people, or expansive architectural structures and landscapes with
dynamic width and rich perspective. The wide-angle lens is
particularly helpful in situations where you cannot step back or move
away from a subject - ideal for shooting group portraits in a small
room for example.
The diminutive size of the 7.2 megapixel DMC-TZ3 and 6.0 megapixel
DMC-TZ2 belies the wealth of technological features.
Incorporating a powerful 10x optical zoom in such a slim and stylish
body is impressive in itself. Add to this the incorporation
of Panasonic’s Mega O.I.S that prevents blurring from shaky
hands, Intelligent ISO to prevent motion blur, and the high quality,
high performance image-processing Venus Engine III to name but a few
– and the calibre of these new additions becomes apparent.
The LEICA DC VARIO-ELMAR lens comprises 11 elements in nine groups,
including an ED (extra-low dispersion) lens and three aspherical
lenses. This advanced lens unit passes Leica’s
stringent standards and delivers an exceptional optical
performance. To further add to their appeal, the zoom ratio
can be extended up to 15x in 3megapixel resolution mode (13.8x for the
DMC-TZ2) with minimal deterioration thanks to the Extra Optical
Zoom. By using the central part of the CCD, this powerful
zooming function allows you to easily capture and magnify distant
subjects. Furthermore, in combination with the 4x digital
zoom, a zoom factor of up to 60x can be achieved (55x for the DMC-TZ2).
28mm wide angle lens with a difference
Conventional cameras generally use almost the entire CCD area when
recording an image, and the angle of view may be altered regardless of
the photographer’s intention. The TZ3 and TZ2
however, incorporate a 1/2.35” CCD (1/ 2.33” for
TZ2) with a total of 8.50 megapixels (7.39 megapixels for the TZ2).
This CCD, which is larger than those in conventional 7 megapixel and 6
megapixel class cameras, can reproduce images shot with the lens set
28mm to 280mm in any of three aspect ratios – 4:3, 3:2 or
16:9 – so you can always capture dynamic, richly expressed
shots with wide perspective.
Special moments deserve special attention
Capturing those special moments – whether it’s your
child’s first birthday, a family Christmas, spectacular
sceneries on holiday or simply a picture of your loved one –
are priceless. Panasonic understands this and is committed to
ensuring that whatever your shooting situation, your image will be
beautifully captured. Having successfully
incorporated Mega Optical Image Stabiliser (OIS) into its entire
line-up, Panasonic has gone one step further with the 2007 models with
the introduction of Intelligent ISO. A common cause of blurry images is
the motion blur that can occur when a subject moves as the shot is
being taken – particularly common when taking
pictures of sports or young children for example.
This is where Intelligent ISO Control comes in to its own.
This system detects whether the subject is moving and, as
necessary raises the ISO setting and shutter speed according
to how fast the subject is moving and the light conditions.
This happens automatically, so you can effortlessly shoot without the
need to adjust the settings every time the conditions change.
Panasonic Lumix offers solutions for both major causes of blurred
images – O.I.S when you are moving, and Intelligent ISO
Control when the subject is moving. Thanks to Panasonic, you can now
take clear and beautiful images in almost all situations.
The power of the Venus Engine III engine
The DMC-TZ2 and DMC-TZ3 boast Panasonic’s advance image
processing Venus Engine III, offering the ability to take 300 pictures
(270 for the DMC-TZ3) on a single charge. The TZ3 allows
unlimited consecutive shooting up to the capacity of the 12.7MB
built-in memory or the SD memory card. This engine, the brain
of a digital camera, boasts outstanding response time with a 0.006
second shutter release time (the time taken between pressing the button
on the camera and the photo being taken) and a shutter interval of
approximately 0.5 seconds, thus enabling easy capture of spur-of-the-
moment shots. In the burst shooting mode, it is possible to
shoot at three frames per second in full resolution. Both models also
allow unlimited consecutive shooting - so you can continue taking shots
until the SDHC/SD memory card is full.
Noise reduction is also greatly improved, with picture noise removed in
stages during image processing. Critical noise is analysed, and
chromatic and luminance noise are reduced separately. The
chromatic noise, which has greater effect on picture quality, is then
selectively suppressed, resulting in clearer images.
Bright and beautiful motion pictures
Not only can you capture beautiful still images – these new
models also record stunning wide aspect VGA (848 x 480) motion images
at 30 frames per second. This enables you to view them on a widescreen
television in a true widescreen aspect ratio. Perfect for
skiing holidays for example you can showcase your skiing talents in
full 16:9 glory on your widescreen television to your family and
The DMC-TZ3 also offers an exceptional function that lets you select
and display thumbnails of nine sequential frames from a motion
image. This would be useful, for example, to analyse the way
you swing a golf club or tennis racquet.
The perfect travel companion boasting 20 scene modes
The Lumix TZ2 and TZ3’s 20 scene modes allow you to
effectively capture your travelling experience, wherever you
go. The ‘aerial’ mode assists with
shooting through aeroplane windows, and once you reach your
destination, the new ‘beach’ mode is ideal for
taking photos in strong sunlight. Used with a separately
available marine case boasting a water-resistance of up to 40m deep,
the underwater mode helps produce spectacular underwater
shots, even at depths where there is no sunlight.
Travellers further benefit from the useful Travel Date Setting
which, once you have preset the date of your departure, records and
displays the images in chronological order of your trip.
The World Time Setting is also useful as it allows you to set
the time and date of 74 locations across the world. In
addition, the new ‘Clipboard’ function lets you use
the camera to hold an retrieve useful information on the
trip. For example, you can quickly and easily take pictures
of a map or train schedule, and view them when needed. In
addition, the DMC-TZ3 benefits from a 3inch LCD screen (2.5inch for the
TZ2) – so you can playback two photos at the same
time and compare them.