Login or Join Now

Upload your photos, chat, win prizes and much more

Username:
Password:
Remember Me

Can't Access your Account?

New to ePHOTOzine? Join ePHOTOzine for free!

Panasonic Lumix DMC-T27

Join Now

Join ePHOTOzine, the friendliest photography community.

Upload photos, chat with photographers, win prizes and much more for free!

55% OFF new PortraitPro 12 - use code EPHZROS414.
Category: Compact Cameras

Panasonic turns to Hollywood - The latest in Panasonic’s Lumix line-up, the TZ7 features 12x optical zoom and shoots with up to 10-megapixel resolution.

Posted:
Print Article Add Comment Add CommentJargon Buster: Off Jargon Buster: Off
Panasonic Lumix DMC-T27Press Release:

Panasonic is launching a new ad treatment for the Lumix DMC-TZ7 camera; the world’s first digital camera that records motion images in AVCHD Lite. Supporting in-store availability of the TZ7, the ad highlights both the still and HD Lite modes, with the main character able to capture not just still but also video images at the quick flick of a switch.

The ad, which was filmed in New York City, focuses on a tourist photographing the Statue of Liberty from a boat on the Hudson River, using her Lumix DMC-TZ7. Two beatboxers start playing and the Statue of Liberty begins to dance to the rhythm. The tourist is able quickly to switch to HD video mode to capture the unexpected.

The motion capturing element of the creative involved a 3D model, supported internally by a secondary 3D statue, and a professional dancer who performed hip-hop moves with a flame and a book in her hands.

The two world-class beatboxers featured in the ad are Baba Israel and Kid Lucky; Kid will be one of the judges at the Beatbox Battle World Championship 2009, sponsored by Panasonic and taking place at the end of May.

The ad can be seen on YouTube, for more information please visit the Panasonic website.


Explore More

Nikon Coolpix S810c Android Compact Camera

Nikon Launch Coolpix S810c

Nikon has announced the Coolpix S810c, an Android powered co...

Olympus TG-3 TOUGH Camera

Olympus Stylus TOUGH TG-3 Launched

Olympus has launched a new flagship TOUGH camera, the TG-3.

Olympus Stylus SH-1 Compact Camera Announced

New SH-1 PEN Style Compact From Olympus

Olympus has launched a new compact camera styled on the PEN ...

Join ePHOTOzine and remove these ads.

Comments

There are no comments here! Be the first!
- Original Poster Comments
- Your Posts

Add a Comment

You must be a member to leave a comment

Username:
Password:
Remember me:
Un-tick this box if you want to login each time you visit.