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Pentax announce 5 megapixel Optio SV

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Category: Compact Cameras

Pentax announce 5 megapixel Optio SV - Compact digital camera that combines excellent portability with 5X optical zoom

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Pentax announce 5 megapixel Optio SVPentax's Optio SV is a compact digital camera with 5X optical zoom and the image quality of 5.0 effective megapixels. It also has particularly compact dimensions, bringing such zooming power together with portability.

Such compact dimensions are made possible through use of the unique Sliding Lens System, which makes a significant difference to the depth of the entire camera. The Optio SV also demonstrates Pentax expertise in locating all parts not only for practicality but also for the ultimate in space efficiency. The end result is a camera with more than merely compact dimensions. It is a camera with a revolutionary reduction in size. Furthermore, designed in line with the same basic development concept as all other Pentax digital cameras of having "excellent portability and ease of use", the Optio SV also delivers a powerfully high zoom ratio and achieves outstanding image quality.

The aforementioned Sliding Lens System that makes such minimized dimensions possible works by offsetting the central lens groups taking them out of alignment with the optical axis and housing them in the cylinder in two steps thereby significantly decreasing overall length. This leads to significantly reduced depth for the entire body. First incorporated in the Optio S launched last year, this innovative system has since been employed in an array of Pentax digital cameras. Now the Optio SV incorporates a refined version of this system, enabling the powerful 5X optical zoom lens to be housed within a body depth of a mere 28mm.

Pleasing image quality worthy of the Pentax name results from the combination of the high-performance smc Pentax lens with a newly developed ASIC (Application Specific Integrated Circuit). And in terms of operability, the Optio SV features a mode dial that literally makes mode selection as simple as the turn of a dial. The Optio SV also features Picture mode, which allows the user to simply select an icon on the LCD monitor that matches the scene at hand to achieve excellent results with no further preparation. The Optio SV additionally has an exterior with the rich texture of an aluminum alloy that gives the camera an overall sense of uncomplicated attractiveness.

Major features

1. Compact dimensions with a 5X optical zoom Sliding Lens System
The Optio SV incorporates a 5X optical zoom Sliding Lens System, which is a further refined version of the Sliding Lens System employed in the Optio S launched last year. The Sliding Lens System offsets the central lens groups from the optical axis and houses them in two steps in the lens cylinder. The result is a significant reduction in lens length and drastically minimized body depth. Furthermore, Pentax expertise in mounting assists in the achievement of minimized dimensions through maximum space efficiency. As a result, the Optio SV boasts the body dimensions of 91.5 (W) x 56 (H) x 28 (D)mm and weighs a mere 150 grams thus constituting an impressive reduction in both size and weight.

2. Excellent image quality
The Optio SV delivers the high-level image quality consumers have learned to expect only from Pentax. It incorporates a 1/2.5-inch CCD with 5.36 total megapixels and uses a primary color filter. The Optio SV also employs a high-contrast smc Pentax lens renowned for high-level clarity. It is made up of 10 elements in 8 groups and includes two aspherical lenses. It is also highly effective in compensating for spherical and other forms of aberration, while its unique coating reduces ghost and flare to a bare minimum. Furthermore, the newly developed ASIC (Application Specific Integrated Circuit) reinforces image processing performance to deliver more natural gradations and vivid color compensation.

3. Flexible composition with 5X optical zoom
The Optio SV incorporates a 5.8mm-29mm 5X optical zoom lens offering a focal range covering angles of view equivalent to those of a 36mm-180mm lens in 35mm format. With its generous zooming range it offers impressive compositional freedom and it can also be combined with 4X digital zoom, to offer up to 20X total zooming capability. The Optio SV additionally features Super macro mode, which allows the user to shoot from as close as 3cm from the subject.

4. Simple selection of shooting modes
For intuitive mode selection, the Optio SV employs a mode dial. By turning the dial, the user can simply choose Program, PICT (picture), Night scene, Movie, Voice recording, USER, and M (Manual) modes. The user can also select PICT mode to activate the mode palette function, which displays icons for all 12 picture modes at once on the LCD monitor to enable easier selection of the desired mode.

5. High-quality aluminum alloy body
The exterior of the Optio SV is created from aluminum alloy and has an attractive appearance. For the front, this alloy has been treated to give it a hairline texture that catches the light in an attractive manner and the camera also features a rubber grip with a linear design. Such a simple approach to styling not only makes the Optio SV more attractive, it is also highly practical.

6. Function settings tailored to individual users
A handy short cut function allows the user to gain fast access to settings for recording image size, white balance, sensitivity and other frequently used functions. The M (Manual) position on the mode dial can also be altered to function as Tv (Shutter-priority AE) or Av (Aperture-priority AE) according to user preferences. All of these settings can be accessed through use of the Fn (Function) button and the stick lever, and such customized operation makes the Optio SV even more user friendly overall.

7. Large, easy-to-see 1.8-inch LCD monitor
Despite its highly portable and compact dimensions, the Optio SV features a large, 1.8-inch TFT LCD monitor with approximately 118,000 pixels. This makes it easy to confirm composition, focusing and other elements as well as enabling the viewing of recorded shots anywhere.

8. USB2.0 (HI-SPEED) compatibility
Among digital cameras, the number of recording pixels increases and recording media capacity continues to grow. Responding to such trends, not only does the Optio SV offer the clarity of 5 megapixels, but it also delivers smooth image data transfer at high speeds too, with transfer rates that are accelerated further when used with PC's featuring a USB2.0 port.

9. Battery stand that charges spare batteries as well as ones still in the camera wherever you are in the world
The battery stand is capable of charging batteries while they are still inside the camera. What's more, it can also house spare batteries too, which begin charging as soon as the ones inside the camera are fully charged. Compatible with 100V to 240V (50/60Hz) current, it also ensures smooth charging wherever the user travels around the world when used with the appropriate adapters.

10. Other features
1) Movie recording with sound, voice recorder function
2) Connectivity to a TV via AV cable
3) 5 types of auto bracketing (exposure, white balance, sharpness, color saturation, contrast)
4) Built-in auto flash with red-eye reduction function. This mode does not eliminate red-eyes in all instances.
5) SD memory card compatibility
6) Actual-image optical viewfinder
7) World time function (for 68 cities around the world)
8) ACDSee for Pentax standard image viewer and ACD Showtime! for Pentax movie editing software (ACD Showtime! for Pentax is compatible with Windows only).
9) PictBridge compatibility
10) DPOF, Exif Print and PRINT Image Matching III compatibility

Optio SV Specifications

Type

Compact-type digital still camera with built-in zoom lens, autofocus, auto exposure and auto flash

Effective Pixels

5.0 megapixels
Sensor Total pixels 5.36 megapixels
1/2.5 inch interline transfer CCD with a primary color filter
Colour Depth 12-bit
Recorded Pixels

Still 2560 x 1920 pixels, 2048 x 1536 pixels, 1600 x 1200 pixels, 1024 x 768 pixels, 640 x 480 pixels
Movie 320 x 240 pixels

Sensitivity Auto, Manual (50/100/200/400:Standard Output Sensitivity)

File Formats

Still JPEG (Exif 2.2), DCF, DPOF, PRINT Image Matching III
Movie AVI (Motion JPEG format), approx.30fps, with sound
Sound WAV (ADPCM) monaural

Storage Media SD memory card

Lens

smc Pentax power zoom 5.8mm-29mm (equivalent to 36mm-180mm in 35mm format) F2.8-F4.7, 10 elements in 8 groups (2 aspherical elements)

Digital Zoom

1X - 4X

Focusing System

Type TTL contrast detection autofocus system
Manual focus/Infinity-landscape mode available
Focusing Areas

5-point multi AF / spot AF / 5-point selectable AF

Focusing Range

Autofocus 0.6m (1.97 ft ) to infinity
Macro: 0.12m (0.39 ft.) to 0.7m (2.3 ft.)
Super macro: 0.03m (0.1 ft.) to 0.14m (0.46 ft.) at 5.8mm

Manual Focus Manual focus available.(0.03m (0.1ft.) to infinity
Metering System TTL metering: Choice of Multi-segment metering, Center-weighted metering, Spot metering

Modes

Mode dial: Program, Picture mode, Night scene, Movie, Voice recording, USER, Manual ( Manual, Shutter Priority-AE, Aperture-Priority AE)

Picture Modes Landscape, Flower, Portrait, Self portrait, Sport, Surf & Snow, Autumn color, Sunset, Museum, Food, 3D image, Panorama assist
Digital Filter During play mode: Black & White, Sepia, Color (21 steps), B&W+Red, B&W+Green, B&W+Blue, Illustration, Slim, Soft
Exposure Compensation 2 EV (1/3 steps)
Movie Shooting time From approx. 1 sec. to memory card capacity.
Shutter Programmed AE electronic lens shutter with CCD electronic shutter
Shutter speed Approx. 1/2000 sec. to 4 sec.
Drive Modes One shot, Self-timer, Continuous, Auto bracketing, Interval shooting, Remote control, Self-timer
Flash

Built-in series-control auto flash. Automatic discharge under low lighting conditions in auto modes. Flash-on and Flash-off modes. "Red-eye" reduction function also available.

Effective Range

Approx. 0.12m - 4.2m (0.39 ft -13.78 ft) (5.8mm at Standard Output Sensitivity 200) Approx. 0.6m -2.5m (0.65 ft -8.2 ft) (29mm at Standard Output Sensitivity 200)

White Balance Auto, Daylight, Shade, Tungsten light, Fluorescent light, Manual setting
Optical Viewfinder Actual-image zoom viewfinder

LCD Monitor

1.8 inch, TFT color LCD (Approx. 118,000 pixels)

Time World Time Displays the time in 68 cities (28 time zones)
Language

English, French, German, Spanish, Italian, Russian, Korean, Chinese (Traditional/Simplified), Japanese

PictBridge Print mode Single image print, All images print, DPOF auto print. Print Setting Paper size
Interfaces

AV output terminal, USB 2.0 (HI-SPEED) terminal, DC input terminal

Video Output Compatible with NTSC and PAL formats (monaural sound)
Power Sources

Rechargeable D-LI8 lithium-ion battery (allows approximately 100 shots to be taken*)

Dimensions 91.5(W) x56(H)x28(D)mm (3.0 x 1.8 x 0.9 inches) (excluding protrusions)
Weight

165g (5.8 oz.) loaded and ready
150g (5.3 oz.)without battery and SD memory card


RICOH IMAGING UK LTD

RICOH IMAGING UK LTD

Web: www.ricoh-imaging.co.uk
Tel: 0870 736 8299

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