Pentax is delighted to announce that its Pentax K10D lens-interchangeable digital SLR camera has won the EISA European Camera of the Year 2007-2008 as voted by the prestigious European Imaging and Sound Association
EISA is the editorial multimedia organisation in Europe, with a membership of fifty leading Audio, Home theatre, Mobile electronics, Video and Photo magazines drawn from 18 European countries. Every year EISA member magazines select the most outstanding products released in the preceding twelve months.
This is the third major award Pentax has received for its best in class K10D. Prior to EISA's announcement the camera was also named as the Best D-SLR Expert in Europe 2007 by the Technical Image Press Association (TIPA) and the Camera Grand Prix 2007 by Camera Journal Press Club (CJPC) in Japan.
The K10D combines 10.2 effective megapixels with an array of new advanced technologies to make this camera a true class leader. These include the Pentax-developed Shake Reduction (SR) system for blur-free images, a newly developed A/D converter designed to convert a large volume of data more accurately and swiftly, and a new high-performance imaging engine designed exclusively for the K10D.
The K10D also comes equipped with a host of features and functions designed to assist the photographer in all aspects of high-quality digital SLR photography. These include a new Dust Removal (DR) system to keep dust off the CCD surface, a Pentax-original exposure system for accurate reproduction of the photographer's creative intentions, and a dependable dust-proof, water-resistant body construction enabling photographers to shoot in even the most challenging of conditions. All combined, the K10D delivers exceptionally high image quality and responds brilliantly to the exacting demands of advanced photographers and keen amateurs alike.