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Pentax Optio A40 digital compact camera

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Category: Compact Cameras

Pentax announce 12Mp compact - Pentax Imaging Company have announced the Pentax Optio A40, the latest model in the Optio A series of advanced compact digital cameras with superior image quality and performance.

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Press Release: Pentax Optio A40

Pentax's first 12Mpl camera boasts three types of anti-shake technology and a new Dynamic Range Adjustment, enabling users to take ultra-high definition images with superior tone reproduction. These advanced features allow users to produce images that rival pictures taken on a digital SLR camera.

The Optio A40 incorporates a new 1/1.7 CCD image sensor and smc Pentax lens for outstanding quality images. A new Dynamic Range Adjustment function also prevents white outs and black outs by correcting tones in highlighted or shadowed areas of a subject,   enabling users to capture great images even in difficult lighting conditions, particularly if shooting against the sun. In addition, the cameras 2.5in LCD monitor offers improved screen brightness, for easier viewing outdoors, particularly in strong sunlight.

The Optio A40 is ideal for consumers who want a compact digital camera with advanced functions or a professional digital SLR user looking for a lightweight compact camera that produces superbly clear and crisp images.

Like previous models in the A-Series, the Optio A40 camera boasts three types of anti-shake technology - Shake Reduction, Digital Shake Reduction and Movie Shake Reduction, so users can perfectly capture photos and movies, even in the most challenging of circumstances. To get the best results when taking portrait pictures, the Optio A40 includes enhanced Pentax's Face Recognition AF and AE technology.

 

Features:

12Mp for higher image quality and enhanced performance

The Optio A40 marks Pentax's first 12.0Mp digital camera for ultra high-definition images. Equipped with a high resolution 1/1.7in CCD for a wider light receiving area that is superior in tone reproduction and a new image engine that offer excellent colour reproduction.

Three types of anti-shake functions to suit any photography situation

Mechanical Shake Reduction
The Shake Reduction (SR) mechanism is unique to Pentax, and corrects camera shake when photographing still images by shifting the image sensor (CCD) horizontally and vertically in relation to the amount of shake that the high-accuracy gyro sensor detects. Shake Reduction technology used in Pentax's digital SLR cameras is applied to the Optio A40 for highly corrective effects that are equivalent to shutter speeds of approximately 2.5 to 3.5 stops.

Digital Shake Reduction
Digital SR (Shake Reduction) mode automatically adjusts sensitivity, to an ultra-high sensitivity of ISO3200 according to the brightness of the subject, and effectively reduces camera shake and subject blurring when photographing still images. With fast shutter speeds, photography with reduced blurring is available.

Movie Shake Reduction
The Movie SR function electronically reduces camera shake exclusively during the shooting of movies. This function uses software to effectively correct distortions in images caused by camera shake during the capturing of movies.

 

 

Face Recognition AF and AE function that improves portrait photography

The Optio A40 is equipped with a Face Recognition AF&AE function that automatically detects and focuses on faces. In addition, the Optio A40 also comes with new functions that apply face recognition technology, such as Natural Skin Tone mode, which smoothly captures skin texture based on the detected information, and Half-length Portrait mode, which automatically takes a head and shoulders photograph of people recognized in photo frame.

 

New Dynamic Range Adjustment function captures a wider exposure range
The Optio A40 is newly equipped with a Dynamic Range Adjustment by correct tones for highlight or shadowed areas of a subject with significant differences in contrast. Even when photographing people with sun in the background, the new function highlights subjects and maintains background tones.

 

Bright and easy-to view LCD monitor
This LCD monitor is a high intensity type equipped with an LCD booster that adjusts the brightness of the screen even when viewed outdoors. The 2.5in size and high resolution of approximately 232,000px makes it easy to confirm picture composition and focus quality. With a wide viewing angle, the screen may be viewed easily since there is little change in brightness and colours even when looking at the monitor diagonally.

3x optical zoom and 6x digital zoom for a maximum of 17.9x magnification
The Optio A40 features a 3x optical zoom lens with a focal range covering angles of view equivalent to those of a 37-111mm lens in 35mm format, which is ideal for a broad spectrum of subjects from landscapes to portraits. The zooming power increases to 17.9x zoom capability when combined with 6x digital zoom.

Video recording function with high-quality recording for extended capture
The Optio A40 smoothly captures movies at 30fps (frames per second) at sizes up to 640x480 px with image quality rivalling camcorders. Equipped with DivX (MPEG-4) movie format, the Optio A40 records long, high-quality movies.

Additional Features

  • Users can freely choose Shutter-Priority AE mode and Manual Exposure mode, depending on the effect they are aiming to achieve
  • An Intelligent Zoom function enables images to be magnified, while maintaining the image quality of optical zoom
  • Auto Picture mode automatically determines the best settings for the shooting conditions
  • Mode palette provides quick access of 18 shooting modes and 15 playback modes
  • Approximately 21.0Mb of built-in-memory
  • Compatible with SD memory cards and SDHC memory cards
  • FotoNation's red eye compensation function for flash shots
  • Includes the ACDSee for Pentax 3.0 image viewer/image management software that support Windows Vista
  • Supports PictBridge, DPOF functions, Exif Print, and Print Image Matching III

The Optio A40 will be available from November at a guide price of £219.00. For more information please visit the Pentax website.

RICOH IMAGING UK LTD

RICOH IMAGING UK LTD

Web: www.ricoh-imaging.co.uk
Tel: 0870 736 8299

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