Login or Join Now

Upload your photos, chat, win prizes and much more

Username:
Password:
Remember Me

Can't Access your Account?

New to ePHOTOzine? Join ePHOTOzine for free!

Pentax put 645 Digital Medium format camera on hold

Join Now

Join ePHOTOzine, the friendliest photography community.

Upload photos, chat with photographers, win prizes and much more for free!

55% OFF new PortraitPro 12 - use code EPHZROS414.
Category: Medium Format

Pentax put 645 Digital Medium format camera on hold - Pentax have put their medium-format 645 digital SLR on hold to concentrate on gaining position in the DSLR and compact arenas.

Posted:
Print Article Add Comment Add CommentJargon Buster: Off Jargon Buster: Off

Hiroshi Onoda, European general manager for Pentax Imaging Systems, told Peter Bargh and a group of other UK journalists that a medium-format digital SLR is no longer a priority for Pentax. When questioned he confirmed that the new management team no longer saw the 645D as a priority because the company needs to focus on its core digital SLR and compact camera ranges.

In the same speech Hiroshi told us that Pentax plan to become number three in the Digital SLR market by 2009. Although, when questioned, he wouldn't commit to mentioning any new models it was clear that Pentax will have some new digital SLRs in the very near future, with speculation from the audience that one model would be a K200D.

Hiroshi also confirmed that the recent Hoya take over would not affect the Pentax name, which will continue to be used on future cameras.


Explore More

Ricoh To Exhibit New Medium Format Camera At CP+ 2014

Ricoh To Showcase New Medium Format Camera

Ricoh has announced that it is to exhibit a new medium forma...

Ilford Obscura Pinhole Camera Announced

Obscura Pinhole Camera Announced

Ilford Obscura Pinhole Camera shown at Focus On Imaging 2013...

Lomography Launches New Bellows Camera

Lomography Launches New Bellows Camera

Lomography has launched a new and pioneering bellows camera,...

Join ePHOTOzine and remove these ads.

Comments

Pete
Pete Site Moderator 1218416 forum postsPete vcard ePz Advertiser England96 Constructive Critique Points
27 Aug 2007 - 10:05 AM

The thing is, do you now sell or hold on to your existing 645 lenses? I have several and was looking forward to the launch of the 645D. The guys at Pentax in the UK are hoping it will still happen. The European product manager is behind the new management team and believes putting it on hold is the right move.

Things could change. If Pentax do reach number 3 in the market and their financial position strengthens they could return to the development...after all they are already so far down the line.

Last Modified By Dave at 27 Aug 2007 - 9:08 PM
Sponsored Links
Sponsored Links 
27 Aug 2007 - 12:16 PM

Join ePHOTOzine for free and remove these adverts.

cathal
cathal  9492 forum posts Ireland4 Constructive Critique Points
27 Aug 2007 - 12:16 PM

How long before "On hold" becomes "Cancelled"?

I think Pentax are in a similar position to Minolta, as both were very late to the digital party. As a result they will have lost a lot of their existing customer base to other brands. Now, Olympus are back with a vengance, and SONY have the resources to really push their photo division forward, so they have a lot of lost ground to capture.

The K10D is a good body, but the system back-up isn't as good as it's rivals. Where they need to put their resources right now is into their lens line-up, to challenge the big boys.

Paul Morgan
Paul Morgan e2 Member 1214383 forum postsPaul Morgan vcard England6 Constructive Critique Points
27 Aug 2007 - 1:34 PM

makes no sense to me, holding the 645. Canon/Nikon or any other DSLR manufacture, have nothing in this format.

Could put Pentax in a better position or at least people will then take more notice of any new dslr`s they release.

It will be hard work getting into third slot and even harder keeping hold of it.

Finishing the 645 and releasing it could put them in a better bargaining position.

mattw
mattw  105189 forum posts United Kingdom10 Constructive Critique Points
27 Aug 2007 - 3:57 PM

Is it any coincidence that a week after Canon announce the 21MP 1Ds3, Pentax confirm that this camera might not happen?

They don't want to say 'cancelled' as it sounds negative. However 'On Hold' sounds like much the same thing - if the management wanted this camera, they would make it happen. If it is left on the back burner for too long, the technology will date rapidly.


It is a shame, and the Medium format is one area that distinguishes Pentax from the other brands playing catchup to Canon and Nikon.

Poor Ben, he won't be happy.

User_Removed
27 Aug 2007 - 4:11 PM


Quote: to concentrate on gaining position in the DSLR and compact arenas.

A VERY 'blinkered' approach IMO. The silver-halide version did so much for the Pentax brand 20-odd years ago. A digital version could do as much - if not more - for them now.

IanA
IanA  103048 forum posts England12 Constructive Critique Points
27 Aug 2007 - 9:09 PM

Pentax also confirmed that they are developing their lens range for the dSLR cameras, both existing and future.
I managed to come away with two new optics, a 16-50mm f/2.8 and a 50-135mm f/2.8, both with SDM (Sonic Drive Motor) that the K10D and the new K100D Super are capable of using. (Test results soon! Wink )

As for third place, figures from both Pentax and Nikon last week show that Sony has not managed to increase market share over what they inherited from K-M, so the race for a clear third spot is between Pentax and Olympus!

Ian

Last Modified By Dave at 27 Aug 2007 - 9:11 PM
Paul Morgan
Paul Morgan e2 Member 1214383 forum postsPaul Morgan vcard England6 Constructive Critique Points
27 Aug 2007 - 9:45 PM


Quote: It is a shame, and the Medium format is one area that distinguishes Pentax from the other brands playing catchup to Canon and Nikon

It distinguishes Pentax from all brands full stop, that includes Canon and Nikon Smile


Quote: so the race for a clear third spot is between Pentax and Olympus!

Not Olympus but 4/3 in general, that includes Leica and Panasonic.

IanA
IanA  103048 forum posts England12 Constructive Critique Points
27 Aug 2007 - 11:14 PM


Quote: Not Olympus but 4/3 in general, that includes Leica and Panasonic.

Not quite the same thing when market share is being discussed. That would be like comparing cropped sensors to full frame, or digital to film.
The bean counters will be regarding Leica and Panasonic as seperate entities, which they are!

Ian

mattw
mattw  105189 forum posts United Kingdom10 Constructive Critique Points
28 Aug 2007 - 8:43 AM


Quote: It distinguishes Pentax from all brands full stop, that includes Canon and Nikon

Of course (for the DSLR market), but it was Pentax's claim that they wished to be third.


Quote: Not Olympus but 4/3 in general, that includes Leica and Panasonic

I agree with Ian, they are seprate compaines. Don't forget that Pentax is also partned by Samsung.

Last Modified By Dave at 28 Aug 2007 - 8:47 AM
BertieP
BertieP  725 forum posts Scotland
19 Oct 2007 - 8:25 AM

Pentax is inherently less vulnerable than Konica/Minolta was. They have huge interests in Surveying and Medical Imaging Technology where the returns for investment are far superior to the photographic aspect of their business. They are unlikely to `go under'

Bob P

ajojio
ajojio  6 India
21 Oct 2007 - 8:04 AM

This letter is from INDIA!

If the Pentax can concentrate on Indian Market it would be a challenging reward for them; I do believe. Because the lion's part of Indian Market of Photographers are still waiting for a digital SLR which is apt for their purses & pockets!!

In the gone era of film technology the name 'PENTAX K1000' was the most pronounced magic spell on the tounges of average (kindly note 'average') Indian Photographer.

We dream a same thing in this digital era too from the house of Pentax.

Dear Pentax, most welcome to INDIA!

A.O.JOJI
ajojio@yahoo.co.in

- Original Poster Comments
- Your Posts

Add a Comment

You must be a member to leave a comment

Username:
Password:
Remember me:
Un-tick this box if you want to login each time you visit.