Pentax release statement concerning the end of its medium format film cameras in the UK
Pentax release statement concerning the end of its medium format film cameras in the UK - Pentax UK Marketing Manager, John Dickins, has released a statement explaining the conditions which have brought about the end of their revered range of medium format film cameras in the UK.
"In light of impending EU legislation (RoHS) governing
materials used in the manufacturing of consumer technology and IT
products, Pentax will be discontinuing the production and European
sales of a number of products, including its film based medium format
cameras, some film and digital compact cameras, as well as a number of
lenses and accessories.
Pentax is currently reevaluating its European product portfolio in
of this legislation and information on future product introductions
will be made in due course once assessments have been made into market
demand. The company would like to make clear, however, that the
decision to discontinue these products has been made in order to fully
comply with this European directive - which comes into affect in July
this year and which has implications for number of consumer electronic
companies retailing with the EU.
Pentax would like to take this opportunity to reassure consumers that
while it embarks upon the withdrawal of the products in question, the
commercial role out of new digital SLR and medium format cameras, as
unveiled at PMA earlier this year, will continue unabated. The
remainder of this year will also see a number of exciting new product
introduction across the company's portfolio - all of which will be in
tune with the demands of Pentax's community of users.
Pentax would also like to stress in the strongest terms possible that
current users are in no way in danger from existing models already in
use - rather, this is a strategic move by the EU to move production
away from the extensive use of materials that could be dangerous if
found in large quantities, particularly in respect to their ultimate
disposal, not in day-to-day usage. The Pentax products affected by this
legislation do not pose any threat whatsoever to users but the company
fully understands the decision to take a strict line on build materials
in order to provide comprehensive safeguards for the environment moving
Imaging Systems Division