Photoflex And MMF-Pro Announce Strategic Partnership

Photoflex announces the strategic partnership with MMF-Pro France. This move is designed to help improve both companies’ short and long term business goals. It appoints MMF-Pro to be the sole importer and distributor of the complete line of Photoflex photography and videography lighting gear for the country of France.

For the first time ever, the complete line of Photoflex equipment can now be found throughout the entire France region. The two companies will provide products to a new generation of photographers and expand the product line to the strobist marketplace, while continuing to provide the professional marketplace with new tools for their arsenal of gear, with an emphasis on education and customer service to the entire country of France.

About Photoflex and MMF-Pro:

• Both companies have 28 years in business
• Innovative, lighting equipment with the photographer in mind
• Both companies continually analyze products and listen to customer feedback
• Expanding and continued service to prosumers, strobist and professional photographers
• Both companies are experienced in lighting knowledge and in educating the customer

“This partnership is sure to bring some new and exciting opportunities to the marketplace, while providing new/additional choices to the consumer. We look forward to working with MMF-Pro and expanding our product lines to customers in France.” Said Sharon Reeves, President of Photoflex.

"Here at MMF-Pro, we are very happy and proud to now carry the Photoflex brand in our portfolio." Said Alain Quintin, Director of Sales and Marketing. "We consider Photoflex to be the best product for today’s modern-day photographer for pros and experts. With a complete line of lighting tools, Photoflex can
help answer all of the needs of MMF’s customers who look for great products that help make great images."

For more information, visit the Photoflex and MMF-Pro websites.