Photographers are spoilt for choice

Negative press about the economy and the word "recession" hasn't stopped the digital camera market from growing.

It may only have grown by 2% compared with the same period in July last year but it's still a growth.  According to GFK marketing the digital camera market me be one of the only few non-food product sectors less affected by the credit crunch.

It's the compact camera market that seems to allow the digital market to keep growing.  With the compact accounting for 93% of sales in July 2008. According to GFK reasons for this maybe because 3 out of 5 compact cameras are now sold for under £100 which means even though the camera is seen as a luxury item, most of them can be picked up fairly cheaply.  Growth could also be put down to the compact becoming a commodity.  It is now something everyone has rather than only photographers buying them.

New features such as face and smile detection may also be helping with the boost in sales.