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Photographers Warned To Embrace Technology - A leading photographer has warned that photographer's businesses could fail if they don't embrace the latest technology.
One of Europe’s leading portrait and wedding photographers has warned that ‘dinosaur photographers’ are risking total business failure if they don’t embrace latest technology advances.
Cardiff-based photo legend Mark Cleghorn, who holds four industry Fellowships and has hundreds of top awards to his name, has revealed an important new weapon in his own shooting armoury – an iPhone and the free Camera Awesome app.
He said: “Photography is a completely different world now. Of course everyone has a Smartphone at a wedding but a pro photographer using an iPhone and an image editing app that for the first time enables exposure selection, is key. It means, that with my experience, my wedding iPhone images will be far superior to those snapped by guests.”
“I am very enthusiastic about iPhone photography because it is so immediately marketable. I don’t care what so called ‘photo-purists’ say, it is still photography and it is a terrific sales tool – especially when it’s combined with photography website SmugMug’s outstanding Camera Awesome editing app. I use it consistently for the first few shots I take at a wedding. I immediately ‘awesomize’ the images to give me the look and feel I want, then upload them straight to social media sites like Facebook. These photos are out there before I could even think about getting DSLR captured images off a card and through the laptop process. Of course I still shoot DSLR for clients’ albums but the iPhone and Camera Awesome combination means we can get examples of our work online during the wedding itself.”
SmugMug’s Camera Awesome app for iPhone comes with a range of free presets, filters, textures and frames and enables the user to focus on one point and set exposure in another - with just a touch. Action can also be captured five seconds before the user hits the button. Added Cleghorn, who also runs the popular PhotoTraining4U video tutorial website: “An ‘awesomized’ image allows you to create a professional look in a funky photograph – whether you want to apply an ‘old school’ preset or a modern day, clean, sharp, image – it’s a real differentiator. Now I will be adding iPhone and Camera Awesome created images to my portrait sessions too. I can take a studio shot, edit it and upload to Facebook straightaway."
"What sceptical photographers fail to realise is that my client will go home and log on to my Facebook page and ‘like’ it to all their friends. So, instantly I’ve gone from one ’like’ to scores of them. Photographers cannot expect to survive if they remain photo-dinosaurs. They have to get with the programme.
Smartphone images and apps like Camera Awesome are here to stay and progressive photographers must both embrace and exploit these 21st century tools.”
For more information on SmugMug's Camera Awesome app, visit the awesomize website.