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Photo Gallery Takes Off - Emirates Airline is making it possible for photographers to show off their work to millions at the world's busiest international airport.
The Dubai-based carrier is inviting travellers to display inspiring images from around the globe at The Emirates Roundabout - formerly known as Concorde Roundabout - at London's Heathrow Airport.
"Emirates is creating a unique gallery for the world's best travel photography," said Mike Simon, Emirates’ Divisional Senior Vice President, Corporate Communications. He added: "Emirates tickets will be awarded for the best photographs, allowing winners to further explore the world and take on board new travel experiences. At Emirates, we take great pleasure in making the world a more accessible place through our ever expanding route network."
The temporary photo gallery will be mounted on special hoardings at the Emirates roundabout, which is recognised as the UK’s most prominent advertising location and seen by 25 million passing travellers each year. More than twenty spaces - five metres wide and two metres high - will display short-listed photographs.
The photographer judged to have taken the best picture will be awarded two First Class tickets to anywhere on Emirates’ global network. Second prize will be two Business Class tickets and third prize is two Economy Class tickets.
Mr Simon added: “We believe travel should inspire people, not just transport them. We hope our Heathrow gallery will embody the Emirates’ spirit of discovery while sharing uplifting images of travel with many thousands of people each day. There will be no hard and fast rules of what pictures can be entered, other than they should capture how travel can enrich our lives.”
To enter the competition, contributors should upload their photographs at the Keep Discovering website by May 30th. The winners, chosen by a panel of judges comprising Emirates senior management, will be announced August 20th. The competition is open only to UK residents.
Emirates acquired rights to the roundabout at the gateway to Heathrow Airport from April 1st. It had previously been held by British Airways for 16 years.