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The forum is intended primarily for the company's customers, professional photographers and photo labs, but registration is open to anyone and is free.
The photographic community is already well-served by online discussion sites, particularly for camera hardware, but www.photomart.co.uk hopes its new forum will cater for neglected areas vital to professionals and commercial businesses, such as professional dye sub printers and wide format photo printers, photographers' workflow software, and online services for photo labs and photographers.
Leading industry figures from the major manufacturers are expected to contribute to and moderate the forum.