Step 1: Duplicate Layer
Open your image in Photoshop and Duplicate the layer by dragging your original layer over the new layer icon or by going to Layer>Duplicate Layer.
Step 2: Black & White
We are going to turn the new layer black & white by creating a new adjustment layer. To do this, click on the black & white circle that's at the bottom of the layers palette and select black & white. We are creating an adjustment layer as you can go back and tweak the layer if you're not happy with the results and it means we can paint the colour detail back to produce the 'pop' we are looking for.
When the adjustment panel opens, adjust the sliders until you're happy with how the image looks.
Step 3: Paint Colour
Select the Paintbrush Tool, make sure the foreground colour is set to black and paint over the area of the image you want to make 'pop'. Painting with black will bring colour back into the image but if you paint too much in just change the foreground colour to white and paint back over the area.
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