PictoColor Releases iCorrect EditLab Pro 5.0 Colour Correction and Colour Editing...

Press Release:
PictoColor Corporation has released iCorrect EditLab Pro 5.0, a new version of its highly acclaimed colour correction and colour editing software. The new version features advanced automatic black and white conversion and automatic sepia tone for sophisticated artistic effects. In addition, iCorrect EditLab Pro 5.0 now includes sharpening and noise removal technology for enhanced image quality and productivity. Version 5.0 builds on iCorrect EditLab Pros tradition of fast and easy colour correction and colour editing by offering sophisticated, yet easy to use black and white conversion and toning tools for adding an additional level of expression to an image. As photographers continue to rediscover the timeless beauty of black and white photography, iCorrect EditLab Pro 5.0 will help them turn everyday shots into stunning fine art images.

Black and White Conversion and Toning
One of iCorrect EditLab Pro 5.0's advantages over other programs is its ability to preserve rather than discard the valuable colour information during the conversion process. This makes it possible to easily "bring back" certain colours on a hue-selective basis for amazing effects. Coupled with its advanced toning controls, iCorrect EditLab Pro 5.0 gives the photographer an enormous amount of creative flexibility.

Sharpening and Noise Removal
For the first time, iCorrect EditLab Pro 5.0 includes two image processing tools that go beyond colour - sharpening and noise removal. iCorrect EditLab Pro can now apply sharpening and channel-independent noise removal in combination with colour correction. Since applying a colour correction typically makes any noise even more noticeable, performing both functions simultaneously offers a great advantage. Combining sharpening and noise removal with colour correction further enhances digital workflow productivity by eliminating the need for additional steps or other tools.

Features
iCorrect EditLab Pros SmartColor approach to colour correction involves the following features:

• Neutral balance for automatically removing unwanted colour cast
• Custom neutral balance controls for defining preferred neutrals
• Tonal range adjustment for automatically setting black point, white point and grey point
• Brightness, contrast and saturation adjustment to automatically correct exposure
• Independent shadow and highlight adjustments
• iCorrect Memory Colourspredefined memory colours automatically correct skin tones, foliage, and sky
• Create, edit, and add custom memory colours.
• Corrected image is profiled into selectable RGB colour space to colour managed workflow
• Create, edit, and apply ICC input profiles
• Automatic Black and White conversion
• Automatic Sepia Tone conversion with advanced toning controls

iCorrect EditLab Pro 5.0 has become an indispensable colour correction tool for many digital photographers and photo labs. It offers a revolutionary, yet simple and straightforward way of optimizing the colour of any digital picture and then applying the correction parameters to a batch of pictures taken under similar conditions. The Photoshop plug-in version is action enabled and the stand alone version features ProcessQ for automatically applying customized correction parameters to a group of pictures. The goal of iCorrect EditLab Pro 5.0 is to provide professional photographers and photo labs with a workflow tool that will save time and money in the production of accurate colour pictures.

Compatibility

• Microsoft Windows 98SE, ME, 2000, 2003, XP Home and Professional
• Apple Macintosh 9.2, 10.X
• Plug-in compatible with Photoshop 7, CS and CS2, Photoshop Elements 2.0, 3.0, 4.0 and most photo editing applications supporting Photoshop plug-ins.

Pricing

Available for either Microsoft Windows or Apple Macintosh operating systems iCorrect EditLab Pro may be purchased from PictoColor for $99.95 as a software download. An upgrade to the new iCorrect EditLab Pro 5.0 is available to current users of PictoColors iCorrect EditLab 4.0 or EditLab Pro 4.5 for $69.95 as a software download. A free downloadable demo version is also available.