photo competition, where there's a Leica D-Lux 5 Digital Camera, Lomo Diana Deluxe Kit and Lomo 110 Camera Fisheye Baby up for grabs, closes at midnight on Friday 27 July 2012.
The competition invites members of the public to look at London with fresh eyes and explore ways in which people are playfully engaging with places.
Once the competition closes, the public can rate the entries on the PLOY website until Tuesday 31 July 2012. The 20 most-liked will then be put in front of the competition's jury and the overall winners will be announced at the end of the same week.
For information, visit PLOY