Polaroid has announced the Polaroid iM1030 and iM1232W mirrorless interchangeable lens cameras, although information from Polaroid is a little vague as they say it is a compact "Micro Four Thirds" body, and then go on to say "with Micro Four Thirds Adapter".
The Polaroid iM1232W features built in Wi-Fi, and is expected to be available for $349 with lens, and $299 for the iM1030 without Wi-Fi, with release dates suggested as the 2nd quarter of this year.
Also announced is a new compact Polaroid is2433, with 24x optical zoom lens equivalent to 25-600mm equivalent, which they are calling a "Digital SLR" styled "bridge camera", with a 16.1 megapixel backlit CMOS sensor, 3inch screen,
“Different consumers want different feature sets from their digital still and video cameras these days,” said Scott W. Hardy, President and CEO of Polaroid. “Whether it’s the flexibility and portability offered by a compact interchangeable lens camera or the image quality and ease of use offered by a fixed lens bridge camera, the right combination of features and benefits is different for every individual. With the addition of these new models, we’re ensuring that Polaroid has the right combination of features for virtually every consumer. Of course ease of use, creativity, and fun are among the features included in every Polaroid product.”
“We’re thrilled to continue our partnership with Polaroid and bring these world-class products to market,” said Jeff Saka, president of Sakar International, an authorized Polaroid licensee and manufacturer of the new products. “As with all of our Polaroid products, these new cameras offer the same exceptional image quality and optics technology the brand is known for, with user-friendly features that make them perfect for easy use in any situation.”
The new products include:
The Polaroid iM1030/iM1232 compact interchangeable lens camera features a 10mm-30mm lens in a compact Micro Four Thirds body that’s compatible with a wide range of Micro Four Thirds lenses with available adapter. The vibrant 3.5” LCD display, HDMI output, HD video recording, 18.1 megapixel resolution, auto blink detection and panoramic photo capabilities make this compact camera perfect for every special moment at $299 MSRP. With optional built-in peer-to-peer Wi-Fi (model iM1232W for $349 MSRP), it’s easy to connect to any network and instantly upload and share those great memories with friends via email or social networks.
The Polaroid iS2433 bridge camera is the ultimate in high-performance and affordable style. Featuring a 25mm wide-angle, 24x optical zoom and enhanced definition lens, the 16.1 megapixel Sony BSI CMOS sensor captures exceptional image quality. Easily capture the perfect shot with the iS2433’s user-friendly 3” LCD display and auto blink detection plus panoramic photo capabilities built-in. And, why stick to just stills? This comfortable D-SLR body style camera also offers HD video recording, all priced at just $199 MSRP.