Polaroid Instant Colour Film

Press Release:

The Impossible Project is producing new instant film for traditional Polaroid cameras. On 22 March the venture presented its first, monochrome instant film. Now, the release of color film is scheduled for 29 July.

During this years Rencontres d'Arles Photography Festival, experimental works taken on new color film material of the very first pre-production runs will be premiered at the Impossible Exhibition. Initiated by Valerie Hersleven, her thirteen represented photographers took on the fresh challenge to be the very first artists exploring the new instant film materials by Impossible. Their unique, analogue works will be exhibited at the famous Bar de la Roquette from July 5 - 13.

Seduced by the Impossible Exhitbion, the City of Arles called its citizens to find vintage family portraits shot on Polaroid. These portraits will also be exhibited in the Bar de la Roquette, selected by students of the Ecole de la Photographie d’Arles.

Moreover a selection of the European Polaroid Collection will be presented at the Espace Van Gogh. Polaroid in Peril! is curated by William Ewing, director of the Musée de l'Elysée. On July 8, he will together with Clément Chéroux, curator at the Georges Pompidou Museum of Modern Art and Florian Kaps, founder of The Impossible Project, participate in a public debate about the Polaroid Collection and changes of aesthetics due to technological progress. (The Impossible Project placed a binding offer to purchase the European Polaroid Collection to prevent it from being sold and seperated in parts. The bid is curently being reviewed and a final decision is expected for the next weeks.)

La Controverse du Poloroid is another exhibition taking place during Les Rencontres d'Arles, presenting various analog instant photographs, amongst others several originals of The Impossible Collection – a new, fast growing collection of photographic works taken by international photographers on Impossible’s new instant film materials.

The revival of analog instant photography doubtlessly inspirits this years Les Rencontres d'Arles Photography Festival, and the premiere of the results on the first samples of Impossible’s new color film marks another milestone of instant photography’s future.

For more information please visit the Impossible Project website.