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Polaroid Z340 Instant Camera Hands On Preview - We give our hands on first impressions of the brand new Polaroid Z340 - the yet to be released instant camera from Polaroid.
The Polaroid Z340 is the new Polaroid digital instant photo printer, and prints Polaroid sized photos right out of the front of the camera. A combined digital camera and printer was announced as the GL30 at a big on-line event with Lady Gaga, live on the internet. The Z340 is the first version of the camera, although not designed by Lady Gaga, and not part of the Grey Label, with the GL30 due to be released in Spring 2012. The Z340 is being finalised so that it's ready to be sold in stores, in time for Christmas this year.
The Z340 features an Auto-Focus lens, and several quite advanced photo features considering I was expecting a basic point and shoot camera. Program modes include: Auto, Program, Intelligent Auto, Portrait, Lomo, Backlight, Landscape, Sunset plus more. Options for sharpness / contrast / saturation are available, including manual white balance.
Polaroid Z340 Photos of Equipment
There are a number of digital filters available such as Retro, Black and White, Sepia, Vintage Color, Classic Black and White. The camera lets you select from ISO100 to ISO6400. The camera features video recording with sound, at VGA, and 16:9 was greyed out, which may be due to it being an early beta version of camera. It also features a 14 megapixel sensor - although we are waiting for a full list of specifications from Polaroid.
Polaroid Z340 Printing
The body is a little awkward for portrait shots - rotating the camera felt a little strange. You can either set every photo to print a polaroid white border, and then you shoot in landscape and the photo will come out correctly framed inside the picture. Alternatively you can put borders onto the photos afterwards in playback mode - however you will need to make sure you shoot them the correct orientation as there doesn't seem to be any way to rotate the photo in camera prior to printing with a border. (One would hope this could be resolved with updated firmware before the camera is released?).
|Polaroid Z340 Screen||Digital Filters|
The modes available includ Auto, Program (giving more advanced options), intelligent Auto, Portrait, Landscape, Sunset, Backlighting, plus more, including a number of digital filters. The camera performed surprisingly well considering it was an early beta running firmware version 0.53. You can set the camera to print every photo instantly, like the old polaroids, or choose the photo to print later.
Polaroid Z340 Shooting modes
Polaroid Z340 Prints (Pre-production)
Value For Money
The paper is loaded into the back, and costs £12.99 for 30 prints, meaning the 3 inch by 4 inch photos cost 43 pence each, which is certainly cheaper than Polaroid instant film from Impossible, and the Z340 camera has an RRP of £229, with the camera available in December.
|Polaroid Z340||Polaroid Z340 Battery|
|Polaroid Z340 Paper||Polaroid Z340 SD Slot|
More new products including the new GL10 and a new kind of tripod from Polaroid here.
Polaroid Z340 Specifications
|CCD pixels||14Mp (Megapixels)|
|Sensor Size||No Data|
|Sensor Size (width)||No Data|
|Sensor Size (height)||No Data|
|Screen resolution||No Data|
|Shutter speeds shortest||1/2000sec|
|Shutter speeds longest||15sec|
|ISO sensitivity||100 - 6400|
|Continuous shooting||No Data|
|Optical Zoom with Video||No|
|Battery Type||Lithium Polymer Rechargeable Battery Pack|
|CIPA Rating||No Data|
|Box Contents||Instant Digital Camera, 10 sheets ZINK Photo Paper, Rechargeable lithium-ion battery, AC adapter/charger, USB cable, Hand strap|