A Pentax camera that was designed by world-renowned industrial designer Marc Newson and launched in March 2012, has been selected as a Product Design 2012 winner at this year’s red dot design awards in Germany.
The Pentax K-01
was selected from more than 4,500 applicants from 58 countries as a Product Design winner in the "Entertainment Technology and Cameras" category.
The red dot design awards are one of the world’s most prestigious design awards. Each year, products brought to market over the previous two years are judged on nine different design criteria, including degree of innovation, functionality, ergonomics, durability and ecological compatibility.
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