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Red announce the end of the DSLR

Red announce the end of the DSLR - Red Digital Cinema turn their attentions to the photography market.

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Category : Industry News
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Red logoJim Jannard the founder of Red Digital Cinema Company made a post in his companies forums that could make DSLR makers sweat.

The Red Digital Cinema Company, the team who turned the digital cinema industry on it's head by creating the best camera with the best digital sensor in the industry and making it entirely upgradable, have now turned their attentions to the photography market.

According to a post made my Jim Jannard Red plan to release a Digital Still and Motion Camera towards the end of 2009 and he believes it will replace DSLRs.

"While (insert code name) is not a replacement for Epic or Scarlet, it is strategically targeted at the DSLR space. As Nikon and Canon release their DSLRs with video capture Red has a more advanced view of the future. RED firmly believes in higher resolution, higher S/N, higher DNR, higher frame rates, smaller bodies, more system flexibility, and many more options as we move forward in camera development. We look forward to rapidly pushing the big guys along in feature sets and capabilities," said Jim.

He went onto tell his customers that future cameras will shoot ultra-high resolution stills and motion and that Red see the future very clearly, "Trust us," he said.

Due to the time and effort Red put into developing sensors the net is full of speculation about what exactly Red can offer. But most of the talk has been about creating a camera that can be completely upgradable. Just think about never having to buy a new camera ever again.

Web blogger dslrdad said: "RED treats it's hardware system more like a computer, completely upgradeable. The current RED One Camera can be upgraded to not only the higher resolution Mysterium X sensor, but also the Montsro.  In fact, the EPIC hasn't even been released yet and they are letting everyone know that Monstro will be a free upgrade.   Even their software is continually refined to not only improve the functionality of their designs, but also add new features.  It is the continual improvement over the life of a product that is Red's best attribute, besides their awesome sensor technology."

More news about the camera is planned to be released at the beginning of 2009 but ePHOTOzine will keep an eye out for any news that is leaked before then.

 

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Comments


mattw 10 5.2k 10 United Kingdom
19 Sep 2008 2:11PM
Certinally big talk.
Now lets see what they come up with.

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walkerr 11
19 Sep 2008 4:07PM
Completely agree.

Whilst the physical equipment for still and video photography may have many similar elements (pardon the pun), the needs of still and video photographers have traditionally been very different. Whether one company can produce hybrid devices that meet both remains to be seen. At present, I doubt it - I wouldn't buy a Canon DSLR as a tool for video, even though it can shoot it. There's also the question of the most expensive bit - the glass. Unless they support Nikon and Canon formats, I doubt many DSLR owners with a large set of lenses will jump across. DSLR users don't have film studio budgets, so unless they pitch it into the right segment and provide support for existing lens mounts I suspect their revolution may be slow to get going.

Of course I'd love to be proved wrong - a 50MP body that takes all my EF and EF-S lenses, costs $1,000 and can shoot HD video ...
StrayCat e2
10 14.7k 2 Canada
21 Sep 2008 9:21PM

Quote: a 50MP body that takes all my EF and EF-S lenses, costs $1,000 and can shoot HD video ...

Just a matter of time.Wink
Bundydoc 5 1 United States
22 Sep 2008 4:58AM
If you haven't read it, there is an amazing article in Wired Magazine about the Red One. They did what no one in the film industry said could be done. Not because they made what people had better, but because they started from the ground up. I have no doubt they could turn the still world on their head too.

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