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Red Digital Cinema drops a bombshell on the DSLR market - Red Digital Cinema turn their attentions to the photography market.
Jim Jannard the founder of Red Digital Cinema Company made a post in his companies forums that could make DSLR makers sweat.
The Red Digital Cinema Company, the team who turned the digital cinema industry on it's head by creating the best camera with the best digital sensor in the industry and making it entirely upgradable, have now turned their attentions to the photography market.
According to a post made my Jim Jannard Red plan to release a Digital Still and Motion Camera towards the end of 2009 and he believes it will replace DSLRs.
"While (insert code name) is not a replacement for Epic or Scarlet, it is strategically targeted at the DSLR space. As Nikon and Canon release their DSLRs with video capture Red has a more advanced view of the future. RED firmly believes in higher resolution, higher S/N, higher DNR, higher frame rates, smaller bodies, more system flexibility, and many more options as we move forward in camera development. We look forward to rapidly pushing the big guys along in feature sets and capabilities," said Jim.
He went onto tell his customers that future cameras will shoot ultra-high resolution stills and motion and that Red see the future very clearly, "Trust us," he said.
Due to the time and effort Red put into developing sensors the net is full of speculation about what exactly Red can offer. But most of the talk has been about creating a camera that can be completely upgradable. Just think about never having to buy a new camera ever again.
Web blogger dslrdad said: "RED treats it's hardware system more like a computer, completely upgradeable. The current RED One Camera can be upgraded to not only the higher resolution Mysterium X sensor, but also the Montsro. In fact, the EPIC hasn't even been released yet and they are letting everyone know that Monstro will be a free upgrade. Even their software is continually refined to not only improve the functionality of their designs, but also add new features. It is the continual improvement over the life of a product that is Red's best attribute, besides their awesome sensor technology."
More news about the camera is planned to be released at the beginning of 2009 but ePHOTOzine will keep an eye out for any news that is leaked before then.