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Revenue from digital printing is expected to almost double by 2009 - Lyra Researchs Digital Photography Advisory Service has published a new Forecast 360 that predicts worldwide revenue from home photo-printing supplies and in-store and online photo-printing services will grow from a combined $10.7 billion in 2004 to $19.7 billion in 2009, a compound annual growth rate of 13 percent.
Lyra Research’s recently expanded Digital Photography Advisory Service has published its new Forecast 360 for the digital camera, photo printer, and digital capture and photo-printing markets. The forecast predicts continued growth in consumer printing of digital photographs. Worldwide revenue from sales of home photo-printing supplies and in-store and online photo-printing services is expected to grow from a combined $10.7 billion in 2004 to $19.7 billion in 2009, a compound annual growth rate of 13 percent.
According to Steve Hoffenberg, director of Lyra’s Digital Photography Advisory Service, “The percent of digital camera and camera phone images that are printed will remain modest, and the average price per print will sag in response to competitive pressures and through improved production efficiencies. Nevertheless, the sheer number of images digitally captured is exploding. The result will be a steady increase in digital photo-printing revenues through the remainder of the decade.”
Lyra’s Forecast 360 for digital images captured and photo prints includes a wealth of information on consumer imaging products, services, and behaviors, including the following:
- the installed base of digital cameras and camera phones;
- the number of consumer households with digital cameras;
- the number of images captured and saved with digital cameras and camera phones;
- the number of images printed and number of prints from digital cameras and camera phones;
- the number of prints from consumer scans, shared images, and legacy stored images;
- the number of digital photo prints made at home, plus eight segments delineating finished digital print services by online versus in-store submission of images, kiosk versus minilab versus wholesale photofinishing lab production of prints, and home delivery versus retail pickup of finished prints;
- the number of prints by print size for home, online, and in-store digital photo printing;
- the number of digital photo prints in 4 × 6 equivalents, square meters, and square feet;
- the average price per print by print size for home, online, and in-store digital photo printing; and
- revenue for home, online, and in-store digital photo printing.