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Rhubarb and Rhubarb - Rhubarb-Rhubarb, Europe’s premier portfolio review festival always generates excitement amongst the photographic community, but an exclusive giveaway at this year’s show promises to give the event an added gloss.
Harman technology has announced that free trial packs of its hotly anticipated new photographic inkjet paper, the Harman Photo Gloss FB Al, will be given away at Rhubarb-Rhubarb in an exclusive goody bag.
Although the product is not available on shelves until late August in the UK, Rhubarb-Rhubarb attendees will be given the opportunity to take the paper home weeks before its official launch.
Howard Hopwood, marketing director at Harman commented: “Ever since we unveiled prototypes of the Harman Photo range at the end of last year, it is this gloss product that has created the most excitement amongst fine art photographers. Internet forums are buzzing about the paper’s launch, and many fans of the existing Harman Photo papers have been in constant communication with us regarding availability.”
“In June we announced that we would launch the product earlier than expected in order to satisfy this demand, but at Rhubarb-Rhubarb we will be giving the photographers attending the chance to take some of the paper home even earlier.”
The Harman Photo Gloss FB Al follows the launch of matt and matt warmtone papers earlier this year, and as with all the products in the range the new paper will incorporate real photo Baryta – an ingredient that enhances the colour definition, tonal range and archival properties of printed images.
Harman is targeting the range, particularly the gloss product, at fine art photographers looking to create inkjet prints that emulate the look and feel of traditional photographic prints. In order to create a product with the essence of darkroom photographic prints, Harman’s new gloss product weighs in at a heavy 320gsm, and exclusive anti-curl technology ensures the paper lies completely flat before, during and after printing. The inclusion of Baryta ensures a museum quality finish to the image.
“It’s the smoothness of the surface and the clarity of the images that are getting the strongest reaction,” added Howard Hopwood, “As a Baryta product, the paper genuinely feels like a traditional photographic print.”
Rhubarb-Rhubarb is the UK’s international festival of the image, and the 2007 event runs from Thursday July 26 to Sunday July 29 at venues throughout Birmingham. For more information on the festival, please visit the website.