Ricoh FF-7z auto-focus camera announced

The Ricoh FF-7z is another fully automatic auto-focus camera, with a 35-70mm power zoom in a silver finish. The lens features retractable pebble shape cover and offers a 35mm wide-angle shot or intimate 70mm close-up by way of its active type  auto-focus with focus lock and f/4.5 to f/8.5 zoom lens consisting of 5 elements in 2 groups. In addition the camera also offers Macro mode for focusing as close as 45cm. A built-in flash offers five flash modes including Auto, On/Off, Red-eye Reduction and Slow-synchro mode with a range of 7.52metres.

Small enough to fit in a shirt pocket, the FF-7z measures (WxHxD) 121x67.8x43mm and weighs 232g. One standard 3V lithium battery powers the camera to reveal its informative LCD panel. Additional features include Infinity mode, Super-night mode, Back-light control and a built-in Message Printing mode allowing the user to personalize each photograph for a pre-select menu.

Specifications
Type: Fully automatic autofocus lens shutter camera with built-in zoom lens.
Lens: 35mm f/4.5-70mm f/8.5 zoom lens. 5 elements,2 groups.
Focusing: Active type autofocus. 0.6m(2 ft.)-infinity. Macro mode, 0.450.6m.
Shutter: Programmed electronic shutter, 4-1/250sec.
Self-timer: Electronic type with LED indicator. Operating delay approx.10sec.     Viewfinder:  Real-image zoom viewfinder, Magnification: 0.45-0.78. Field of view: 80% or more.
Exposure adjustment: Programmed AE with photocell. Exposure coupling range: EV4.5-16(ISO100)
Film speed: ISO50-3200. Compatible with DX code system. Non-DX films are set to ISO100.
Film loading/Winding/Rewinding: Ricoh auto-load system. Film pre-winds to the last frame number when the back cover is closed. Mid-roll rewind is possible.
Film counter: Electronic type. Counts down the number of exposures left.
Built-in flash: Automatically activates in dim light. Modes: Auto. Red-eye reduction. Off. On. Slow synchro.
Flash range: ISO100 (wide) 0.6-3.8m. (tele) 0.6-2.0m. ISO400 (wide) 0.6-7.5m. (tele) 0.6-4.0m.
Flash recycle time: Approx. 6 sec.
Other features: Infinity mode. Super night mode. Backlight control mode. Date/Message imprinting(date version).
Power source: 3V lithium battery x 1 (CR-123A or equivalent)       
Dimensions(WxHxD): 121x68x43mm.
Mass/Weight: 232g without battery.

Availability and Pricing
To be announced.