Ricoh Europe have announced the launch of the "GR Digital Creative
Set," including the award winning GR Digital combined with an exciting
package of accessories (consisting of wide conversion lens GW-1,
external viewfinder GV-1, hood and adapter GH-1, and camera case and
neck strap) designed to maximise the camera's already superb
The new GR Digital inherits the superb image quality that made the
award winning GR Series (first launched in 1996) of 35mm compact film
cameras so popular, as well as the depictive performance to satisfy
professional photographers, distilled into a compact 25-mm thin body.
With a high-quality feel and superb expandability, this is the perfect
tool for both professional photographers and advanced
When planning the GR Digital, Ricohs engineers began by
identifying the elements needed to provide the high picture quality
demanded by discerning photographers. After extensive tests and
research, Ricoh placed special emphasis on resolution, noise level,
colour aberration correction, colour reproduction, tone, and distortion
characteristics. In order to achieve extremely high levels in each of
these areas, Ricoh gave the GR Digital a CCD with 8,130,000 effective
pixels, and also developed two key components: (1) a F2.4 fixed focal
length GR lens with f = 5.9 mm (28 mm converted to 35 mm format camera)
having high resolution and depictive power; and (2) a new GR Engine
image-processing system featuring natural composition and rich, fine
gradations while further lowering noise in all images.
Now, the GR Digital camera has been coupled with an exciting package of
accessories consisting of the wide conversion lens GW-1, external
viewfinder GV-1, lens hood and adapter GH-1, neck strap and camera case.
Developed exclusively for the GR Digital, the wide conversion lens
enables ultra wide-angle 21mm photography while preserving its superior
The hood associated with the wide conversion lens prevents the
intrusion of unwanted light during photography with the wide-angle
lens. And the externally attached optical viewfinder allows users to
capture images just at the right instant.
In response to market demand, Ricoh now offers an attractive
combination: the GR Digital, with its incomparable high performance and
functionality, plus accessories designed to further enhance the
cameras appeal. It's a combination that broadens the
potential of the world of images.
The GR Digital Creative Set maximising user creativity.
The GR Digital Creative Set Package Contents:
Price and Availability:
- GR Digital
- Rechargeable Battery (DB-60)
- Battery Charger (BJ-6)
- Wide Conversion Lens (GW-1)
- External View Finder (GV-1)
- Hood & Hood Adapter (GH-1)
- Camera Case (GC-1)
- Neck Strap (GS-1)
The GR Digital Creative Set Package will be available from March RRP