Rollei Fototechnic GmbH has announced a restructuring of the company
that includes the complete separation of their professional
division. The new company has the familiar name of Franke and
Heidecke and will take over completely the manufacture and distribution
of professional medium format systems and slide projectors.
All manufacturing capability including machinery and a staff of 75 has
now been transferred to Berlin from where world wide distribution will
be coordinated. Robert White Photographic in Poole Dorset will continue
to be the UK distributor of professional products. The future
of Rollei as a professional tool has been underpinned by this
development and new products are planned. A recent strategic
alliance has been established with Sinar the first result of which will
be the Super Digital Package consisting of the
6008AF camera and Sinar Emotion 22 digital back. The Rolleiflex 2.8FX
and the 4.0FW will continue their unique place in the film world as
will the 6008 AF and 6008 Integral film cameras.
The first new product from the new Franke and Heidecke organisation is
the 150/4 AF Tele Xenar lens. This latest incarnation of this
classic focal length features floating elements and full PQS spec that
allows shutter speeds up to 1/1000 second, unique in a 6x6
camera. The 150/4 AF Tele Xenar will be available at the end
of February and is priced at 1850 excluding VAT.
Contact Robert White Photographic for more information.