Sakar are expanding their footprint in the camera business

Following our report about Vivitar going into administration, ePHOTOzine can now confirm that Sakar have now acquired the troubled firm.

Sakar hope the acquisition will allow them to expand their own mass-market camera line.

The Vivitar branded cameras that Sakar plan to introduce will enable the company to reach new market segments that will broaden its customer base. The new products will still use Vivitar's patents and expertise in engineering.

The company hopes to add camera accessories, digital photo frames and other Vivitar branded products to the range.

The founder of Sakar, Mr Saka said: "This acquisition positions our company to substantially increase market share in the camera space as well as leverage the Vivitar brand name in numerous other ways. It is a core building block for our next phase of growth."