Samsung Mobile UK has announced a new digital campaign which will showcase the potential of the Galaxy K zoom, Samsung’s latest Galaxy smartphone which comes with a professional grade camera. ‘100 Days of Family’ will celebrate the diversity of modern British family life by inviting 50 families from across the country to tell their unique stories through the lens of the Galaxy K zoom. The campaign will be supported by search, digital display, social media and cinema.
From 18 June, Samsung’s Speak Pictures hub will document interesting - and in some cases life changing - events that happen in the lives of 50 different families this summer, told over 100 days through a series of photo and films taken on Samsung’s latest smartphone the Galaxy K zoom, after trading in their usual smartphones and cameras. Featured families won’t just be parents with young children – the campaign will also capture families in the wider sense – aunts, uncles, grandparents, cousins, pets and the like. The Speak Pictures hub will be refreshed every week over the 100 days with content from new families.
With 40 families already recruited, Samsung is launching an online search for the final ten, giving photo sharing families across the UK the chance to apply online to have their memorable moments this summer captured for ‘100 Days of Family’. Interested families can apply via Instagram using #100DaysofFamily or the Samsung Speak Pictures hub between now and 18 July.
For more information, take a look at Samsung's Speak Pictures