Underscoring its position as a design leader, today Samsung unveiled its portfolio of 2011 consumer electronics highlighted by new smart TVs, consumer-inspired, easy-to-use cameras and camcorders, innovative IT products, and latest mobile technology for users at home and on the go at the company’s International Consumer Electronics Show press conference.
Samsung’s product portfolio will be displayed January 6-9 at booth 12006 in the Central Hall of the Las Vegas Convention Centre. Full details, video content and product images are available at the Samsung microsite at: www.samsungces2011.com
The backdrop of today’s announcements was Samsung’s concept of the “Smarter Life” and its three pillars: Smart Design, Smart Experiences, and Smart Connections. Smart design is “design with purpose” that enhances the function and user experience beyond the aesthetic. Smart Experiences involves the fastest content delivery of the widest variety of applications and games on the newest platforms and brightest screens, while Smart Connections enable devices to automatically connect with other devices to share content. Combined, the three pillars create a smarter life in which devices seamlessly connect to enable new content experiences.
Digital Imaging: New Experience and ease of use with innovation
To help consumers stay easily connected to the world Samsung unveiled its newest digital camera and camcorder offerings. The SH100 allows photos to be posted straight to Facebook or YouTube in real time and can automatically back up photos on a PC. This is also the first camera that connects live to an Android smart phone, so it can use the phone to view the shot about to be taken in real time. A smartphone can also be used to view GPS information about where each photo was taken.
Samsung also introduced its latest offering in its popular line of Dual-View cameras, the ST700 (shown above). The Dual-view system was originally created in 2009 and it transformed the way self-portraits were taken. With the new ST700, Samsung has built on its original Dual-View design adding its largest-ever front screen and features like Smart Filter 2.0, which gives a range of different photo effects. The SH100, ST700, and WB210 feature Samsung’s Interactive Smart Access User Interface, which allows for easy use of key features with simple touch recognition.
Samsung introduced ultra slim, long zoom cameras, the WB210 and WB700. The WB210 is an innovative digital camera with a super slim body. The WB210 features a 12x optical zoom (24mm) and supports a 21mm super wide shot. The WB210 also includes 14 Mega Pixel photo quality, for crystal clear pictures, and a large 3.5” touch screen with Samsung’s new Smart Access UI system to deliver unprecedented usability. The WB700 is an ultra-slim camera with a 24mm ultra-wide Schneider KREUZNACH lens to capture the perfect wide shot, as well as an outstanding 24X zoom function, made up of an 18X optical zoom and 1.3X Smart Zoom and 16 Megapixel CCD sensor, capable of delivering superb quality images.
Building on the popularity of the NX11, Samsung unveiled a number of new lens kits. The NX11 will come complete with an 18-55mm i-Function lens, as well as two new i-Function lenses, a 20mm pancake and a 20-50mm zoom silver colour lens.
In camcorders, Samsung introduced the Q10 Full HD camcorder. The Q10 camcorder delivers high quality full HD video through its large, back side illuminated sensor. The camcorder is easily operated and designed to be used comfortably in either the left or right hand. The camcorder automatically flips its screen to match the hand it is being held in, making it the ideal solution for those who like to switch hands while filming. Easy Operation means that users can control detailed processes, turn the camcorder on and off and operate the playback function easily through the LCD screen, so controlling the device is intuitive and fuss-free, and viewing footage is as easy as capturing it.
Samsung Takes Home Entertainment to the Very Edge
For 2011, Samsung has re-imagined the TV screen by making the bezel, which until now had traditionally framed the TV, virtually disappear. Samsung’s new ultra-narrow bezel design has influenced its flagship LED televisions for 2011 – the Samsung D8000 and D7000 LED TV Series. Both offer a bezel that is just 5mm wide, providing more screen to enjoy than ever before. This means that people can put a larger screen into an area that previously could only fit a smaller one.
The Samsung D6500 Plasma Series showcases Samsung’s breakthrough Plasma+1 design which features a new narrow bezel design so consumers get an extra inch of viewable screen size for a greater viewing area without increasing the outside dimensions of the set. This means that a traditional 58-inch plasma actually has 59-inches of viewable screen size.
“In 2010 Samsung blurred the line between technology and art with the introduction of the LED 9000, which included a brushed metal design on the bezel and was Samsung’s slimmest LED TV ever at less than 0.3 inches thick,” said Andy Griffiths, Vice President, Samsung Consumer Electronics UK. In 2011 Samsung is continuing to blend technology and art and taking TV design one step further, offering designs never seen before that blend seamlessly into the home.”
In addition to advanced design features, Samsung has also incorporated advanced smart TV features so people can get the most out of their entertainment experience. Samsung’s Smart Hub is a simple menu system that to connect, discover and enjoy a wide range of content. Users can easily search for movies, shows and videos via online services and across connected devices, browse the Web from your TV and access a wide variety of apps from Samsung Apps, the world’s first HDTV-based apps store. Almost all of Samsung‘s 2011 TVs that are 40-inches and above will offer smart TV features.
Samsung also introduced several new TV innovations for 2011 including:
Redesigning its 3-inch touch screen remote released in 2010. The Touch Control remote is now a full touch screen device that has the look and feel of a smartphone. The Touch Control’s multi display feature also lets users continue to watch TV on the screen even while a Blu-ray is being played on the TV.
A line of accessories that include the world’s lightest and prescription-ready 3D glasses, Skype-certified HD camera for TV conferencing and wireless recharger
Display and IT Connected
Furthermore, Samsung rolled out amazing breakthroughs for computing at home and on the go.
The ZX310 features a design first. It is the world’s first laptop to use Duralumin for its external casing. Duralumin, a material normally used in advanced aircrafts, is a strong, lightweight material that helps give the ZX310 an aerodynamic style look. The ZX310 was designed with performance in mind and with a vivid ‘SuperBright Plus’ display with 400nit brightness as well as its vibrant Colour reproduction (16 million colours), it illustrates and defines a crystal clear picture quality to bring multimedia to life and give users an unforgettable gaming experience. Samsung’s Fast Start technology and solid state drive, the ZX310 can start in just 12 seconds – 60% faster than a hard disk drive.
Samsung also unveiled the TX100, a Windows 7 based notebook equipped with a sliding keyboard. The TX100 features an innovative tablet design with multi-touch applications ideal for typical casual forms of entertainment, but with its sliding keyboard it is also able to transform into a clamshell style PC for work on the go.
Designed for notebook users seeking more utility, Samsung launched the CA550 and CA750 Central Station monitors. The ultra-thin Central Station monitors enable notebook users to move between mobile computing and power computing by seamlessly unifying the workspace. Using a wireless USB 3.0 dongle, the Central Station recognises when the notebook is within a 1-meter range and automatically activates, connecting all peripherals and linking the screens together to provide a larger working environment.
For the gaming crowd and those looking to enhance business applications, Samsung unveiled two 3D LED monitors: the SA750 and SA950 3D LED monitors. Both monitors incorporate Samsung’s ultra-slim design concept, while the 950 also includes 2D-to-3D conversion capability. The TA950 Multifunction monitor also features 2D-to-3D conversion and Internet@TV.
Samsung also introduced several new connection solutions across its IT Solutions group. The Samsung MobilePrint App installed on Android devices like the Galaxy S smart phones and Galaxy Tab will connect consumers directly to Samsung printers via Wi-Fi or a network link and let them print photos, PDFs, and web pages directly from their devices. For workers who are constantly on the move, Samsung’s MobilePrint App enables last-minute printing of documents, allowing them to always be connected on the go.
“The future of consumer technology focuses on creating products that combine the latest designs and technology and give consumers new and faster ways to experience their favourite content,” said Andy Griffiths. “Samsung is proud to offer consumers a fully connected user experience, delivering the newest and best content through beautifully designed products, helping consumers live a smarter life.”