SanDisk is sponsoring DucatiPress release:
SanDisk Corporation, the leader in delivering speed and reliability to
digital photographers, today announced a two-year sponsorship of Ducati
Corse's MotoGP race team, a performance leader in the high-speed world
of motorcycle racing.
SanDisk's name and logo will appear on Ducati Corse MotoGP
motorcycles, team clothing and riders' leathers, the two companies said
during the unveiling of Ducati's Desmosedici GP7 racing motorcycle at
the Wrooom MotoGP Event in Madonna di Campiglio.
"SanDisk and Ducati share a passion for excellence in
engineering and performance,"
said Wes Brewer, vice president
consumer products marketing at SanDisk. "Our SanDisk
Extreme(r) III and
IV digital film cards have a global reputation for cutting-edge speed
and innovation, much as Ducati has a global reputation for motorcycles
that regularly beat the competition."
Claudio Domenicali, CEO of Ducati Corse, said, "We are
to welcome SanDisk as a new partner in our MotoGP Project. Ducati and
SanDisk are both dedicated to maximum performance, making the
partnership a perfect fit."
MotoGP is among the world's most popular motor sports,
drawing annual season attendance exceeding two million and a worldwide
television audience of more than five billion. The 2007 season features
18 races in 15 nations around the globe.
"Photographers face almost as many challenges at the track
as MotoGP riders. Having the fastest CompactFlash card in the market at
40MB per second* makes high-performance photography, especially in
fast-action sports, much easier,
" said Tanya Chuang,
retail product marketing manager for digital imaging at SanDisk. "The
fast read speed also reduces time away from the viewfinder, because
images can be quickly offloaded through an Extreme FireWire Reader."
SanDisk plans to work closely with the wider photographic MotoGP
community. Gigi Soldano, a highly respected MotoGP photographer said,
"Capturing the many exciting moments of MotoGP racing, where
reach 200 miles per hour and can be millimeters above the track on
turns, requires cameras and memory cards that are the fastest and most
reliable in the world. SanDisk Extreme III and IV memory cards make my
job easier, because I know I can shoot as rapidly as possible without
worrying about losing that once-in-a lifetime image."
SanDisk and Ducati expect to announce more elements of their
agreement in the months ahead.