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SanDisk's extreme speed tie-in - Memory card manufacturer has announced a sponsorship deal with motorbike racing team, Ducati.
SanDisk Corporation, the leader in delivering speed and reliability to digital photographers, today announced a two-year sponsorship of Ducati Corse's MotoGP race team, a performance leader in the high-speed world of motorcycle racing.
SanDisk's name and logo will appear on Ducati Corse MotoGP motorcycles, team clothing and riders' leathers, the two companies said during the unveiling of Ducati's Desmosedici GP7 racing motorcycle at the Wrooom MotoGP Event in Madonna di Campiglio.
"SanDisk and Ducati share a passion for excellence in engineering and performance," said Wes Brewer, vice president for consumer products marketing at SanDisk. "Our SanDisk Extreme(r) III and IV digital film cards have a global reputation for cutting-edge speed and innovation, much as Ducati has a global reputation for motorcycles that regularly beat the competition."
Claudio Domenicali, CEO of Ducati Corse, said, "We are extremely pleased to welcome SanDisk as a new partner in our MotoGP Project. Ducati and SanDisk are both dedicated to maximum performance, making the partnership a perfect fit."
MotoGP is among the world's most popular motor sports, drawing annual season attendance exceeding two million and a worldwide television audience of more than five billion. The 2007 season features 18 races in 15 nations around the globe.
"Photographers face almost as many challenges at the track as MotoGP riders. Having the fastest CompactFlash card in the market at 40MB per second* makes high-performance photography, especially in fast-action sports, much easier," said Tanya Chuang, worldwide senior retail product marketing manager for digital imaging at SanDisk. "The fast read speed also reduces time away from the viewfinder, because images can be quickly offloaded through an Extreme FireWire Reader."
SanDisk plans to work closely with the wider photographic MotoGP community. Gigi Soldano, a highly respected MotoGP photographer said, "Capturing the many exciting moments of MotoGP racing, where riders can reach 200 miles per hour and can be millimeters above the track on tight turns, requires cameras and memory cards that are the fastest and most reliable in the world. SanDisk Extreme III and IV memory cards make my job easier, because I know I can shoot as rapidly as possible without worrying about losing that once-in-a lifetime image."
SanDisk and Ducati expect to announce more elements of their agreement in the months ahead.