Sandisk and Sony announce Memory Stick PRO

SanDisk and Sony have announced that they have developed the Memory Stick PRO format, a new generation of IC recording media that features high capacity, high-speed data transfer, high-level security and other future expandability. The new format makes it possible for optimised devices to reach new levels of performance, such as real-time recording of high-resolution moving images and data loss prevention in the event of accidental removal of the media during file recording. Derived from a combination of conceptual keywords, "progressive" "professional" and "protection," the Memory Stick PRO format incorporates a variety of technical capabilities to accommodate a wide range of user demands and ensures high-level security for protecting commercial and personal content.

In addition to improved transfer speed of up to 160 megabits per second (Mbps)* and specified maximum capacity of up to 32GB to accommodate high capacity data recording, a unique advantage of the Memory Stick PRO format is the minimum write speed** of 15Mbps as a format standard. The minimum write speed of 15Mbps will realize continuous real-time recording of DVD-quality moving images and ensure greater reliability by preventing data loss due to sudden power shortage or accidental removal of media while recording or transferring files. * Theoretical maximum speed **The minimum write speed of 15Mbps can be realized with optimized Memory Stick PRO format-compatible devices.

The new format includes the MagicGate(tm) copyright protection technology, which will provide secure protection of commercial and copyrighted content, such as digital music and in the future, video and games.

By optimizing the embedded intelligent controller unit, the Memory Stick PRO format will also provide a truly unique method of securing personal data. Tentatively dubbed as the "Access Control Function," the new protection technology will have the capability of securing all content on the media, preventing others from accessing any of the files in the event the card is stolen or lost. As an advanced new-generation media format, Memory Stick PRO offers future expandability that will allow it to continue evolving to bring new, exciting applications and benefits to its users.

Memory Stick PRO format-compatible products will be introduced into the market sequentially. Memory Stick PRO media with 1GB, 512MB, and 256MB capacities will be available worldwide this spring.

Specifications: Dimensions 21.5 x 50 x 2.8mm (same as existing Memory Stick) Capacity 32GB (Theoretical maximum) Connector Pin 10pin Connector Shape Same as existing Memory Stick (Planar electrode one-row) Transfer Speed 160Mbps (20MB/sec) (Theoretical maximum) Minimum Write Speed 15Mbps (when combined with optimized Memory Stick PRO format-compatible devices) Power Source 2.7-3.6V Current 100mA Maximum.