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Nelson Chan, SanDisk's senior vice president of worldwide sales and marketing, informed ePHOTOzine, "Flash cards are now well past the early adopter stage as hundreds of portable, electronic products that use SanDisk flash memory cards have been introduced. Our new web site is designed to inform potential customers with very little technical expertise about these various products and which of our cards works best with the devices. The increased affordability and ease of use of handheld computers, digital cameras, cell phones, digital camcorders and Internet music players that all use SanDisk's flash memory cards have pushed these products into the mainstream."
Judy Hoffmann, marketing communications manager at SanDisk, adds, "Our new site is designed to be an online information source for not only the SanDisk product line, but the entire flash card industry. The structure will provide consumers a timesaving way to efficiently gather information. Our first web site was originally designed primarily for our OEM partners with the structure and content very technically based. Our new web site is easier to use and makes it simple to gather information regardless of the user's knowledge about the flash card industry."
The address is www.sandisk.com