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Sigma 50mm f/1.4 DG HSM Lens Pricing And Availability Announced

Sigma 50mm f/1.4 DG HSM Lens Pricing And Availability Announced - Sigma has announced the pricing and availability of the 50mm f/1.4 Art lens announced in January.

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Category : Interchangeable Lenses
Product : Sigma 50mm f/1.4 DG HSM Art
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Sigma 311 50mm F14 Sigma Sm

Sigma has announced that the price of the 50mm f/1.4 DG HSM Art lens announced in January will be £849.99 including VAT. 

Canon and Sigma fit will be available in May, with Nikon fit following in June. When Sony and Pentax fits will be available is still to be determined. 

Sigma say this lens delivers both high resolution, and beautiful bokeh. While pursuing a high level of resolution on the focused point, bokeh in front and behind the point of focus is carefully maintained to have soft rendering. Aberrations including sagittal coma flare and color distortion that affect the image quality are thoroughly corrected. From open aperture, high-definition rendering without blur is achieved. 

For more information, take a look at the Sigma website

View Directory Page : Sigma Imaging (UK) Ltd

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Comments


I can only hope that this 850 is just an rrp, considering the us price, which is roughly 560. I mean, sigma lenses are manufactured in japan, not in the u.s. Why on earth would it cost more here? Even with import taxes it would be cheaper to get it from the us, or - please forgive me for saying - from HK.

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Gaucho e2
12 2.3k 2 United Kingdom
13 Apr 2014 12:30PM
The US price is $949. I think you are looking at the older, non art lens price.
Yes, it is 949 $, and it is roughly 560, with current exchange rates. I know the older version is cheaper.
Gaucho e2
12 2.3k 2 United Kingdom
13 Apr 2014 1:55PM
Yes you're right. My confusion Sad
Scottelly 2 35 United States
13 Apr 2014 6:24PM
There are more costs in Europe. The price of almost everything is higher in Europe than it is in the U.S. Oil doesn't cost any more in Europe. It is purchased on the free market. Still, that doesn't mean the price of gasoline is the same price as it is in the U.S. People in Europe are willing to pay higher prices too, so they can charge more there. But I don't think that is the reason this lens is going to be so much more expensive in Europe. I think it is more about taxes and import duties and the cost of doing business there, compared to the cost of doing business in the U.S. I've heard that most cameras and lenses areat least 10% more expensive in Europe. I was in Tokyo once. The cameras were more expensive than I could get them from the camera shops in New York (Manhattan). The cameras were made in Japan, but more expensive there too. Then I went to Hong Kong, and the prices were the same as in the U.S. (New York shops). Explain THAT.
Yes, I get it, higher petrol prices and all sorts, but the price is significantly higher, we are talking about over 50% more here. I don`t think that can be justified with any additional costs. I would even consider buying it for 10-15% more than the Us price, but this just feels like a rip-off, on a "we can charge them on for this much, why not" basis. It is just too much. I believe the price will go down eventually, but so it will in the US, if you know what I mean.
Scottelly 2 35 United States
18 Apr 2014 7:36PM
I know what you mean, but I don't see the price going down. I think it will remain the same, because the lens is so good that people will pay for it, so they will not have a sale on this lens. I think it will be a long time before Sigma replaces this lens, and I don't think anyone will make a lens of the same quality that competes with a similar or better price any time soon . . . if ever. I think with the 35mm f1.4 A and this new 50mm f1.4 A Sigma has hit a home run.

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