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Sinar Photography to take over parts of Sinar AG - Sinar – brand and embodiment of modular analog and digital system solutions for professional photography.
With effect from October 1, 2009, Sinar Photography AG will take over the Development, Sales, Service and Support divisions for the products of the Sinar brand. Sinar Photography originates from Tekno AG, which has already been marketing the Sinar products in Switzerland up to now. By the end of 2009, the entire unit will be established at Farbhofstrasse 21 in Zurich. The move to Zurich will make Sinar even more accessible to its customers in future. The commitment of Stephan Fässler (CEO of the new company Sinar Photography and owner of Tekno AG) and Erich Frefel (Director Marketing & Sales) will ensure continuity of personnel, also in the continuation and further development of the traditional products under the name Sinar Photography. In an initial step, Sinar AG’s mechanical production was spun off and made independent via a management buyout effective July 1, 2009. The mechanical production now operates under the name Femron AG. Femron will continue to produce the mechanical cameras and accessories for Sinar Photography.
The German and Swiss markets will be served directly by Sinar Photography from Switzerland, with support from an existing service, repair and sales office in the Hamburg region. Additional sales support offices will be announced shortly.
Sinar Photography will continue to provide professional and expert service for its customers. Service and support for the current Sinar product range are also guaranteed for the future with the new firm Sinar Photography, including the repair, warranty and guarantee service for Sinar view camera systems, the digital backs and the Hy6 and Sinar m medium-format camera systems.
The ongoing product development at Sinar Photography will focus predominantly on the tried-andtested analog and digital camera systems. This includes the digital backs, the globally renowned Sinar view cameras for studio applications, and the specialist cameras for architecture and document
photography. The continuation of the Hy6 medium-format camera is currently under negotiation, but
the existing business alliance guarantees long-term technical support.
The Sinar eXposure software, which generates DNG files and has a unique shading function specially for architecture photography, will also be continued by Sinar Photography. The declared goals include opening up the Sinar camera platforms further for the attachment of third-party backs. The Sinar products will continue to be sold worldwide via the established and proven distribution channels.